Account-based Marketing stories
Airstride unveils Carmen AI to automate partner recruiting
Last week
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account-based marketing
Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.
AI transforms cold email into a high-precision channel
Last week
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account-based marketing
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
GTM is having its 'more tools fewer results' moment
Last month
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account-based marketing
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Last month
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account-based marketing
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
B2B buyers rebel against ‘discovery theatre’ sales
Wed, 17th Dec 2025
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account-based marketing
B2B buyers are rebelling against scripted ‘discovery theatre’ sales, accusing vendors of wasting time, misusing AI and eroding trust.
StackAdapt adds Lead Forensics data to enhance global ABM reach
Wed, 19th Nov 2025
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account-based marketing
StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.
UK SMEs shift B2B lead generation focus from email to LinkedIn
Wed, 10th Sep 2025
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account-based marketing
UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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account-based marketing
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
SmartBear appoints Kristine Hunt to lead global growth
Thu, 17th Apr 2025
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account-based marketing
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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account-based marketing
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Salesforce report highlights AI adoption & data challenges in Singapore
Tue, 11th Jun 2024
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account-based marketing
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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account-based marketing
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Wed, 27th Mar 2019
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account-based marketing
Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.
Human rights groups call for speakers to boycott Salesforce conference
Wed, 12th Sep 2018
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account-based marketing
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce’s upcoming Dreamforce conference.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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account-based marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.