team.blue adds AI tools across four small business brands

team.blue has published a quarterly update on new artificial intelligence features across four of its brands, aimed at small and medium-sized businesses.

The updates cover website creation, mobile site editing, social media reporting, and email campaign writing and translation. They span Webnode, Macaly, Metricool, and Flexmail, which team.blue positions at different stages of a company's online development.

Bilal Ahmed, Chief AI & Data Officer at team.blue, outlined the approach behind the latest rollout.

"Our focus this quarter was to clear the operational roadblocks that entrepreneurs face daily. By continuously embedding AI directly into our products, we are shifting the burden of manual admin work from the business owner to our platform. We are doing that while keeping everything hosted on European infrastructure, ensuring that businesses never have to compromise between cutting-edge AI innovation and European data governance," Ahmed said.

Website tools

One update centres on Webnode, where users can generate a website from a short business description. The tool creates copy, images, and page layouts, which users can then adjust through a drag-and-drop editor.

Webnode also includes an AI assistant for writing page text and refining design elements. As a business grows, users can add functions including bookings, invoicing, a custom domain, and branded email.

More than 50 million sites have been built on Webnode over the past 15 years, according to team.blue, which also says 82% of users publish on the same day they begin.

Mobile editing

Macaly has connected its AI agent to WhatsApp, allowing users to message it by text or voice note and send screenshots, images, or PDF files when making website changes.

The system is designed for small edits that might otherwise wait until someone is back at a computer, such as correcting a typo, changing opening hours, or adding a customer review. A site started on a desktop can also be edited from a phone, as the agent recognises projects already created in the Macaly web app.

Macaly has also added direct Stripe integration for payments. This allows users to create online sales and subscription flows from a single prompt, while card details go directly to Stripe rather than through the site itself.

The platform can also pull data from services such as Google Maps, Instagram, and Airbnb and turn that material into a website or app. This allows businesses to use existing content elsewhere as the basis for a new online presence.

Part of the Macaly service runs on team.blue's own GPU-as-a-Service infrastructure in Europe. The same computing service is also offered from its European data centres for uses including language models, data analysis, automation, and development.

According to team.blue, the infrastructure is hosted in Europe and carries ISO 27001 and ISAE 3402 certification. Customers can either manage the service themselves or leave day-to-day operations to team.blue.

Reporting shift

Metricool, the group's social media management platform, has introduced Metricool Studio, an AI tool for creating social media reports from plain-language prompts. According to team.blue, the product is used by more than four million professionals.

Users can specify a brand, channel, and time period, and the system will generate charts, written summaries, and recommendations. It can also compare performance across periods, analyse several brands or languages at once, and suggest posting times based on an account's history.

The update also includes competitor analysis, allowing users to compare a brand with other accounts in the same sector and share reports through a public link that updates automatically.

Email updates

Flexmail has added two AI functions to its email builder: an AI Translator and an AI Copywriter. They follow an earlier AI Subject Line & Preheader Generator in the same product.

The translator can create a version of an email campaign in another language while retaining the design, personalisation fields, and image alt text. Users can also set the tone and add instructions, such as leaving product names in English.

The copywriter can shorten, improve, rewrite, or translate text elements or entire messages. It works using the rest of the email as context and is available across all plans, with usage tied to each plan's credit allowance.

The update offers a clearer picture of how team.blue is using AI within existing software rather than as a standalone product. Across the four brands, the changes focus on reducing manual work in tasks such as launching a site, updating content, compiling reports, and adapting marketing copy for different audiences.

According to team.blue, the new features were built with European compliance in mind and are hosted on infrastructure within Europe.