Account-based Marketing stories
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce's upcoming Dreamforce conference.
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.