CMOtech UK - Technology news for CMOs & marketing decision-makers

Avec stories

Avec is an IT project delivery and consulting company focused on helping organisations navigate complex change across data, AI, architecture, business analysis and large-scale technology programs. Stories under this tag explore how Avec builds specialist practices, brings in senior leaders and expands into new markets to deliver technology projects that align tightly with business outcomes.

Readers can expect practical perspectives on topics like AI strategy, automation, data and analytics, enterprise architecture, ERP implementations and the critical role of business analysts in project success. Avec’s experts break down emerging technologies such as GPT-4, agentic AI and real-time analytics, while also addressing the realities of slow-moving AI adoption, failed pilots and the security and governance challenges that hold many organisations back.

The tag also highlights how Avec structures its teams and leadership to meet growing demand for digital transformation, from appointing practice leads in architecture, business analysis and data & AI, through to regional general managers driving project delivery on the ground. Whether you’re a technology leader, project sponsor or hands-on practitioner, these stories offer guidance on de-risking complex projects, turning AI hype into tangible value and building the organisational capabilities needed to deliver change at scale.

Small cell forum

Small Cell Forum maps 2026 push for scalable 5G growth

Fri, 16th Jan 2026
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uc
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network infrastructure
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smart cities
Small Cell Forum targets 2026 to standardise small cell frameworks, boost neutral host models and clear barriers to scalable 5G growth.
Modern hotel front desk golden award tech revenue success scene

IDeaS scores triple recognition at 2026 HotelTechAwards

Thu, 15th Jan 2026
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digital transformation
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cx
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martech
IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.
Modern hotel front desk cloud dashboard happy guests lobby awards

Cloudbeds tops HotelTechAwards for hotel software win

Wed, 14th Jan 2026
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digital transformation
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partner programmes
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ai
Cloudbeds wins top Hotel Management Software at the 2026 HotelTechAwards, plus finalist spots, culture ranking and hotelier-choice honours.
Uk marketers desk cash flows into ai powered smartphones

Marketers spend $824m on generative AI apps as installs rise

Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
Modern bank building connected to cloud servers with digital data flow icons

AI halves banks' cloud migration downtime & cuts losses

Mon, 24th Nov 2025
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data analytics
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digital transformation
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cloud security
AI-led cloud migration cuts banking downtime by 45%, boosts transaction reliability and halves migration timelines, easing regulatory concerns.
Female cyclists racing french countryside mountains fields athleticism

Zwift extends Tour de France Femmes deal to 2029, boosts women's cycling

Fri, 21st Nov 2025
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tour de france
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avec global
Zwift will remain presenting partner of the Tour de France Femmes until 2029, boosting the profile of women's cycling and expanding its audience reach.
Colorful female cyclists racing scenic countryside cheering crowds competition

Tour de France Femmes drives global growth in women's cycling

Fri, 25th Jul 2025
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social media
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sports
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cycling
The Tour de France Femmes has sparked global growth in women's cycling, boosting audiences, participation, and professional opportunities since 2022, says Zwift.
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Tuned Global & Zetaris join to offer real-time music data

Tue, 22nd Apr 2025
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data analytics
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data science
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big data
Tuned Global and Zetaris partner to offer real-time, AI-driven music streaming analytics without data migration, boosting insights and combating fraud.
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DeepSeek: The AI game changer shaping the future of innovation

Thu, 30th Jan 2025
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cx
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martech
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supply chain
DeepSeek is making waves in the AI sector with its new DeepSeek-R1 model, reshaping innovation by making advanced technology more accessible and efficient.
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Will AI replace automation?

Wed, 27th Nov 2024
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uc
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ai
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software development
AI is reshaping automation, with tools like GPT-4 enhancing productivity, but experts argue that human insight is vital to navigate complexities.
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Architecting success: Three key IT architecture principles you can't afford to overlook

Mon, 4th Nov 2024
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crm
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hyperscale
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microsoft
In a fast-changing tech landscape, aligning IT architecture with business goals, prioritising user experience, and ensuring seamless integration is crucial.
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Navigating the most common challenges in ERP implementations

Tue, 8th Oct 2024
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devops
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apm
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risk & compliance
ERP implementations can revolutionise businesses, yet challenges like budget miscalculations affect 31% of projects, warns expert Nick Doyle.
Dall e 2024 09 24 14.15.19   a dynamic business office environment showing a professional analyzing complex project diagrams and data on a large transparent screen. in the backgro

Enhancing project success: the critical role of a business analyst

Tue, 24th Sep 2024
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cx
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martech
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business analyst
As businesses navigate complex projects and high stakes, a Business Analyst's role is vital in aligning goals and solutions, ensuring project success.
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Decoding AI: Understanding GPT-3, GPT-4, LLMs, and Custom GPTs

Mon, 5th Aug 2024
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api
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llms
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opinion
Navigating AI jargon can be daunting. Avec's Declan Cavanagh simplifies GPT-3, GPT-4, LLMs, and custom GPTs, shedding light on their distinctions and uses.
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One Consortium launched to combat global communications fraud

Tue, 19th Mar 2024
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online fraud
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gsma
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bics
The i3Forum introduces the One Consortium, a global non-profit initiative aimed at restoring public confidence in communications, following a surge in illegal calls and messages.
Finance

Bud Financial appoints Rachel Fairhurst & Jakub Piotrowski as Senior Leaders

Thu, 19th Oct 2023
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fintech
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ai
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ml
Bud Financial appoints Rachel Fairhurst as VP of Credit Risk & Client Success, and Jakub Piotrowski as VP of Product to drive commercial growth and innovation.
Meagan jeffery(2)

Talent appoints Meagan Jeffery as Global CIO

Wed, 22nd Mar 2023
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digital transformation
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ai
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customers
Talent appoints Meagan Jeffery as Global Chief Information Officer to lead the revamp of technology function and support the company's growth objectives.
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Nuspire appoints Pete Shah as Chief Revenue Officer

Fri, 2nd Sep 2022
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cybersecurity
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support
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sales
Pete Shah has been appointed as Nuspire's Chief Revenue Officer, tasked with driving growth and leading all field operations including sales and partnerships.
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Hands-on Review: Sennheiser Ambeo Sound Bar

Tue, 14th Jan 2020
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gaming
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data analytics
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martech
The thirteen drivers will have your sound bouncing off your walls while placing you in the centre of all the action.
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Hands-on Review: A month with the Apple MacBook Pro 16-inch

Mon, 13th Jan 2020
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apple
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notebook
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mobility
Apple fans rejoice, the 16-inch MacBook Pro, will feature a 16-inch Retina display, a new Magic Keyboard, and six -and eight-core Intel processors.