B2B stories

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

Joseph Joseph deepens its XPO partnership to fold China-UK forwarding into a single, end-to-end supply chain centred on Rugby hub.

NFON posts 2025 revenue uptick to EUR €89.1 million as AI products and the botario deal lift earnings despite a shrinking seat base.

Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.

Sky Business becomes a patron of Technology Supply Chain, boosting connectivity support for over 5,500 UK manufacturing and tech members.

FireCell merges with Acceleran and secures EUR €7.9m to chase Europe's growing sub-EUR €1m private 5G market for industry and defence.

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.

North West mid-sized firms plan to ramp up apprentice hiring in 2026 after GBP £725 million reforms scrap training costs for under-25s.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

SkedGo debuts TripGo Mobility AI, tying LLM-powered chat to verified live transport data for precise, accessible multimodal journey planning.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Preply secures USD $150m Series D from WestCap at a USD $1.2b valuation to scale its human-led, AI-backed language learning platform.

Canon has named Peter Saak to head its renamed Integrated Printing & Services Group in EMEA, sharpening focus on services-led print.

Staci wins Waldencast Brands fulfilment deal to support B2B and DTC growth as the beauty group scales across the UK and EU markets.

Cloudflare snaps up Human Native in bid to reshape how AI models pay for online content, promising new tools for pricing and discovery.

Westmill deploys Beacon AI workspace to unify shipment tracking and automate invoice checks, cutting logistics bottlenecks and email back-and-forth.

Gamma and Red Cactus have agreed a Europe-wide tie-up to bring Bubble-powered CRM and ERP integrations to Gamma's UCaaS partner network.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Widdop launches its first direct-to-consumer eCommerce site for Softies plush toys, marking a major digital shift for the 140-year-old brand.