CMOtech UK - Technology news for CMOs & marketing decision-makers

B2C stories

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Gumtree launches verified badges to boost marketplace trust

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Gumtree introduces verified badges and stricter checks for business sellers in the UK, aiming to boost user trust and deter fraud.
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Zendesk to acquire Forethought in agentic AI expansion

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Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.
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AI leaders lack rules & data to scale finance tools

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AI 'leaders' in finance rush to pilots but lack rules, data and governance to scale tools into core, high‑accountability workflows.
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Paxon appoints Ranjit Singh Nagra to drive UK growth

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Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.
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North West firms step up apprentice hiring after reforms

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North West mid-sized firms plan to ramp up apprentice hiring in 2026 after GBP £725 million reforms scrap training costs for under-25s.
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Learning marketplace Preply raises $150 million to fuel global AI push

Fri, 23rd Jan 2026
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Language learning platform Preply secures $150 million to boost AI tools and global growth, valuing the business at $1.2 billion.
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Preply raises USD $150m to scale AI-backed language app

Thu, 22nd Jan 2026
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Preply secures USD $150m Series D from WestCap at a USD $1.2b valuation to scale its human-led, AI-backed language learning platform.
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Staci to drive Waldencast's UK & EU fulfilment growth

Fri, 16th Jan 2026
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global expansion
Staci wins Waldencast Brands fulfilment deal to support B2B and DTC growth as the beauty group scales across the UK and EU markets.
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Talkdesk unveils new AI tools for retail & consumer goods

Mon, 12th Jan 2026
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Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
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Widdop launches first Softies direct-to-consumer site

Mon, 12th Jan 2026
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digital transformation
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commerce systems
Widdop launches its first direct-to-consumer eCommerce site for Softies plush toys, marking a major digital shift for the 140-year-old brand.
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B2B data cleansing: Improving business data quality

Mon, 12th Jan 2026
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Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
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AutoStore boosts Arvato UK warehouse capacity by 30%

Thu, 8th Jan 2026
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AutoStore and Arvato expand Hams Hall automation, boosting UK warehouse capacity over 30% and lifting peak throughput to 26,000 orders daily.
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Hyvä makes Magento frontend open source to boost global reach

Fri, 5th Dec 2025
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digital transformation
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cartech
Hyvä has made its Magento front-end solution free and open source, aiming to help smaller retailers worldwide access advanced eCommerce technology.
Turhan ahmet   operations director  pixel kicks   steve beckett  commercial director  pushon   roy wilding  co owner  pushon   simon wharton  co owner  pushon   sam rutley  managing director  pushon   chris buckley  founder  pixel kicks

PushON Commerce acquires Pixel Kicks to boost digital services

Mon, 17th Nov 2025
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Manchester's PushON Commerce has acquired Pixel Kicks, merging expertise to expand digital marketing and eCommerce services across multiple sectors.
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PushON appoints trio of senior developers to boost growth plans

Thu, 23rd Oct 2025
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Manchester-based digital agency PushON appoints three senior developers with over 50 years' experience to support growth and enhance eCommerce platforms.
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Ecommpay wins Silver at 2025 eCommerce Awards for payment innovation

Wed, 1st Oct 2025
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fintech
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Ecommpay won Silver at the 2025 eCommerce Awards for its payment innovation, also shortlisted for the RTIH Innovation Awards in Payments Innovation.
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Gen Z & Millennials turn to AI for shopping advice over search

Wed, 17th Sep 2025
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A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
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CMO roles in Fortune 500 decline as B2B firms lead the shift

Thu, 11th Sep 2025
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partner programmes
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power / energy
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marketing
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
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Wincanton extends Whittard fulfilment deal to support UK growth

Mon, 1st Sep 2025
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Wincanton extends its fulfilment partnership with Whittard of Chelsea to support UK and international growth across eCommerce and retail outlets.
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Elemis partners with Impact Commerce for global omnichannel growth

Mon, 25th Aug 2025
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digital transformation
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Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.