Connected TV stories
MiQ says marketing funnel no longer matches consumers
Today
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Lemma launches AI platform for measurable outdoor ads
Yesterday
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenX appoints new product chief as it expands curation
Yesterday
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Yesterday
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Moloco launches app-focused connected TV ad product
3 days ago
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Moloco launches performance CTV ads for app marketers
Last week
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
OpenX rebrands as The Intelligent SSP to cut ad complexity
Last week
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Last week
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martech
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partner programmes
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ai
DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
FAST streaming now reaches 27% of European households
Last month
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digital media
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svod
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avod
FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Seedtag unveils Liz Agent AI to speed media planning
Last month
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
ShowHeroes buys Traffective to boost publisher ads reach
Last month
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martech
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data privacy
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iab
ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.
Hoppr sets London HQ & Lotier alliance for LatAm push
Last month
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martech
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digital entertainment
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streaming
Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.
DangleAds names Saurabh Wason Assistant Vice President
Last month
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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Ogury brings persona-based audience targeting to CTV
Thu, 26th Feb 2026
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data privacy
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payment technologies
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trends & predictions
Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.
TCL leads Winter Olympics sponsor engagement in UK
Wed, 25th Feb 2026
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digital transformation
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martech
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partner programmes
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.