Connected TV stories - Page 2

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.