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Connected TV Stories - Page 2

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Connected TV stories

Channel 4 signs five ad-tech deals for programmatic access
Marketing Technologies

Channel 4 signs five ad-tech deals for programmatic access

Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.

By Sofiah Nichole Salivio • 4 min read • Wed, 24th Jun 2026

Global Stories

Connected TV stories

Asia-Pacific travellers face confidence gap in bookings
Social Media

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026
YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Fri, 10th Jul 2026
Is this the advertising opportunity most brands are still missing?
Smart TV

Is this the advertising opportunity most brands are still missing?

Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.

By Oscar Rondon • 4 min read • Mon, 29th Jun 2026
TCL brings Google TV with Gemini to more Europe TVs
Internet of Things

TCL brings Google TV with Gemini to more Europe TVs

Eligible TCL TV owners in Europe can now use voice-led Gemini searches and smart home controls, with the UK already receiving the update.

By Sofiah Nichole Salivio • 3 min read • Sat, 27th Jun 2026
Teads launches CTV Ensemble for cross-screen campaigns
Samsung

Teads launches CTV Ensemble for cross-screen campaigns

Advertisers can now measure sales and visits from living-room ads as Teads expands connected TV into a performance channel.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 24th Jun 2026
Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026
IAS launches episode-level podcast controls on Spotify
Spotify

IAS launches episode-level podcast controls on Spotify

Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026

Stories from Other Regions

Connected TV stories

TuneIn extends reach via Bragi headphone partnership
Wearables

TuneIn extends reach via Bragi headphone partnership

More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.

By Sofiah Nichole Salivio • 3 min read • Sat, 18th Jul 2026
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Wed, 8th Jul 2026
IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 7th Jul 2026
Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026
Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Thu, 25th Jun 2026
JioHotstar says voice search overtakes text in discovery
Digital Transformation

JioHotstar says voice search overtakes text in discovery

More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 25th Jun 2026
Cognitiv says CTV lifts Fanatics lifetime value 19%
Gaming

Cognitiv says CTV lifts Fanatics lifetime value 19%

A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.

By Sean Mitchell • 4 min read • Wed, 24th Jun 2026
New Zealand Rugby launches All Blacks fan platform
Digital Transformation

New Zealand Rugby launches All Blacks fan platform

Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026