Consumer Trust stories

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.

UK founders tip most startups to be AI‑first by 2030 as they swallow a mounting 16% 'trust tax' on security and digital verification.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

AI shopping assistants win over UK and US consumers, but most abandon tools instantly when product suggestions feel irrelevant or pushy.

Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.

AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.

Arcus Compliance founder Lee Bryan's new book urges start-ups to treat regulation as a strategic growth engine, not a drag on innovation.

AI-edited images are eroding trust in online marketplaces, with most UK shoppers blaming platforms for misleading or inconsistent visuals.

AI is transforming data privacy as mistrust soars and cyber attacks accelerate, pushing firms to verify every identity and machine action.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

AI's rapid spread, weak data governance and rising scepticism are reshaping digital trust and sharply escalating privacy risks.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.