Cookies Stories

UK Stories

Cookies stories

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025

Customer Experience

Salesfire secures GBP £2.75 million for AI advancement

Salesfire has secured GBP £2.75 million in funding to advance its AI technology for eCommerce, creating over ten new jobs in the next two years.

By Kaleah Salmon • 3 min read • Mon, 18th Nov 2024

Global Stories

Cookies stories

Virtual Private Networks

Norton Neo browser adds built-in VPN & anti-phishing

Web attacks are driving browser makers to bake security in by default, as Norton Neo adds VPN, phishing blocks and anti-fingerprinting tools.

By Sean Mitchell • 4 min read • This month

Data Protection

Agentic AI: The potential and the problems behind the new wave of autonomous systems

Agentic AI promises effortless digital delegation, but its admin-level access to data and systems creates profound privacy and security risks.

By Kristina Holt • 4 min read • Thu, 19th Mar 2026

Data Protection

Data Privacy Week spotlights app conflicts, web risks

Data Privacy Week warns overlapping security apps and hidden web trackers are eroding consumer safety and exposing firms to fresh risks.

By Shannon Williams • 6 min read • Wed, 28th Jan 2026

Marketing Technologies

Anonymised & Bedrock partner on ID-less targeting for advertisers

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

By Catherine Knowles • 3 min read • Thu, 25th Sep 2025

Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025

Data Analytics

Industry experts predict major transformation by 2025

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

By Melania Watson • 5 min read • Mon, 16th Dec 2024

Marketing Technologies

Marketers face hurdles in leveraging first-party data

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

By Catherine Knowles • 3 min read • Wed, 9th Oct 2024

Marketing Technologies

Agencies welcome Google cookie delay; Circana data crucial

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

By Shannon Williams • 3 min read • Tue, 13th Aug 2024

Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024

Marketing Technologies

Yahoo & LiveRamp partner to expand cookieless ad solutions

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

By Catherine Knowles • 3 min read • Thu, 25th Jul 2024

Fintech

Unprepared executives face challenges with Google's cookie phase-out

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

By Catherine Knowles • 3 min read • Mon, 15th Jul 2024

Malware

YouTube, the backdrop of a scammer's play

Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.

By Stephen Kho • 3 min read • Thu, 20th Jun 2024