Customer engagement stories
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.
SonicWall launches AI chat, unified search and tutorials to speed self-service support while keeping traditional help channels in place.
HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.
Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.
Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
DAS Fire appoints David Parry as Managing Director and Paul Darke as Executive Director to boost UK and Ireland growth in data centre fire safety.
Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.
CARS24 shifts its lending to Pennant's cloud, unifying loan servicing on a single digital platform to boost automation and scalability.
OCBC AI veteran Donald MacDonald leaves after 22 years to launch Colourcode.AI, advising boards and leaders on AI strategy and governance.
Agentic AI, featuring localised language models, will transform Southeast Asian businesses by 2026, enhancing customer engagement and operational workflows.
Virsae and VOSS have partnered to enhance AI-driven workplace analytics, combining expertise to boost collaboration and customer experience across major platforms.
Symbos boosts customer experience services by acquiring CPM Australia, expanding its workforce to over 2,000 across several countries with enhanced digital capabilities.
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.