Data Driven stories

Geotab says fleet operators can cut fuel bills with telematics, driver rewards and data-led coaching as costs keep climbing.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

Bauer and Experian strike deal to let advertisers use the same audience data across audio, radio and publishing platforms.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.

HSS ProService Marketplace appoints former Amazon manager Sam Davies to drive supplier expansion and digital overhaul.

Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.

Buckaroo and YouLend launch capital product for Benelux merchants, using transaction data to offer revenue-based working capital through the payments portal.

Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.

Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.

UK unveils GBP £2.5bn AI and quantum package, as tech leaders hail Sovereign AI Fund as signal of long-term innovation strategy.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.

Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.

Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.

Explore Learning warns schools that hype-fuelled classroom AI risks harming children's learning without robust evidence and human oversight.