CMOtech UK - Technology news for CMOs & marketing decision-makers

Digital Media stories

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Layercake formalises Bitmovin tie-up in Streamcake

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Layercake deepens Bitmovin integration in Streamcake, giving broadcasters and streamers a single control layer for encoding, playback and analytics.
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OWC launches first certified Thunderbolt 5 SSD enclosure

Yesterday
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data protection
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OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
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OpenX appoints new product chief as it expands curation

Yesterday
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OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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RØDE unveils Sonaura mic tech, wireless gear & software

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RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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OpenX rebrands as The Intelligent SSP to cut ad complexity

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OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
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Ion in early talks with Meta & Alphabet over video tech

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Ion Video says Meta and Alphabet are among several global tech groups in early talks over its patented system to make video easier for AI tools to use.
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World Cup ad spend at risk from campaign data flaws

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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
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Cambridge summit links disinformation to corruption risks

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risk & compliance
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digital media
Cambridge summit warns false narratives can fuel corruption, with Professor Alan Jagolinzer urging scrutiny of tech platforms and media ownership.
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LoopMe launches Chartboost Direct for app publishers

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LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.
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AI bots hit publishers as referral traffic plummets

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Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
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Spotify tests Taste Profile for Premium users in NZ

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digital entertainment
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personalisation
Spotify lets Premium users in New Zealand reshape recommendations as Taste Profile beta aims to make homepage picks more transparent and responsive.
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Android leads subscription app growth as markets shift

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gaming
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Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
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Meep-morp launches Resolve workflow tool for editors

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Meep-morp unveils Resolve workflow software to automate exports, tagging and uploads, aiming to cut post-production delays for professional editors.
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AI Personality Awards launch with GBP £67,000 prize

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OpenArt, Fanvue and ElevenLabs launch AI Personality awards as virtual stars chase brands, subscriptions and a GBP £67,000 prize fund.
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FAST streaming now reaches 27% of European households

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FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
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AI Music Still Less Than 1% of Streams, Report Says

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digital entertainment
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AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
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Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
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Manchester Tech Week 2026 expands into city-wide festival

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Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.
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SeenThis & Vudoo team up to power shoppable video ads

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SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.