CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Fluent Commerce Stories

UK Stories

Fluent Commerce stories

Global Stories

Fluent Commerce stories

Fluent Connect uses AI to speed retail integrations
Digital Transformation

Fluent Connect uses AI to speed retail integrations

Fluent Commerce unveils Fluent Connect, using AI to slash retail system integration times from months to days across key platforms.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026
Fluent Commerce adds AI A/B testing to order sourcing
DevOps

Fluent Commerce adds AI A/B testing to order sourcing

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

By Catherine Knowles • 4 min read • Mon, 12th Jan 2026
Agentic AI to transform APAC retail supply chains by 2026
Digital Transformation

Agentic AI to transform APAC retail supply chains by 2026

APAC retailers are rapidly adopting Agentic AI to tackle mounting supply-chain volatility and tighten inventory control by 2026.

By Jamie Cairns • 2 min read • Mon, 12th Jan 2026
Retailers optimistic about AI but full deployment remains distant
Marketing Technologies

Retailers optimistic about AI but full deployment remains distant

Over two-thirds of retailers expect agentic AI to boost efficiency by 2026, but only 8% have fully integrated it into their operations so far.

By Shannon Williams • 3 min read • Fri, 5th Dec 2025
JD Sports upgrades Hibbett's US stores with new order system
Digital Transformation

JD Sports upgrades Hibbett's US stores with new order system

JD Sports is rolling out Fluent Commerce's order system across 1,000 US Hibbett stores to boost inventory visibility and omnichannel fulfilment options.

By Sean Mitchell • 2 min read • Sat, 22nd Nov 2025
Fluent Commerce unveils server to boost AI in retail queries
Digital Transformation

Fluent Commerce unveils server to boost AI in retail queries

Fluent Commerce launches MCP Server to link AI agents with retail backend systems, speeding up order queries and boosting customer service efficiency.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Fluent Order Management launches on Google Cloud Marketplace
Digital Transformation

Fluent Order Management launches on Google Cloud Marketplace

Fluent Commerce has launched its Fluent Order Management solution on Google Cloud Marketplace, simplifying procurement and boosting global retail operations.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
The high cost of doing nothing
Digital Transformation

The high cost of doing nothing

Retailers delaying technology investments amid tariffs risk lost market share and higher future costs as consumer demands rapidly evolve in 2025.

By Jamie Cairns • 4 min read • Thu, 24th Jul 2025
Cost of living & supply chain woes top retail concerns
Customer Experience

Cost of living & supply chain woes top retail concerns

Retailers name the cost of living crisis their biggest challenge in 2025, with 56% citing it as the main concern amid economic uncertainty, says Fluent Commerce.

By Shannon Williams • 4 min read • Fri, 25th Apr 2025
Fluent Commerce named leader in Forrester Wave 2025
Customer Experience

Fluent Commerce named leader in Forrester Wave 2025

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

By Melania Watson • 2 min read • Wed, 22nd Jan 2025
Retail & eCommerce trends in 2025: AI & loyalty focus
Digital Transformation

Retail & eCommerce trends in 2025: AI & loyalty focus

Jamie Cairns of Fluent Commerce anticipates that 2025 will see a surge in AI utilisation and a stronger focus on customer loyalty in retail.

By Melania Watson • 3 min read • Fri, 13th Dec 2024
Secretlab partners with Fluent Commerce for OMS upgrade
Customer Experience

Secretlab partners with Fluent Commerce for OMS upgrade

Singapore's Secretlab partners with Fluent Commerce to upgrade its Order Management System, enhancing global digital operations for improved customer experience.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024

Stories from Other Regions

Fluent Commerce stories

Fluent Commerce raises AUD $46m to fuel AI expansion
Data Analytics

Fluent Commerce raises AUD $46m to fuel AI expansion

Fluent Commerce secures AUD $46m from Bain Capital to accelerate AI product development and global expansion of its order management platform.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 17th Feb 2026
Australian B2B supply chains hampered by outdated fulfilment tech
Marketing Technologies

Australian B2B supply chains hampered by outdated fulfilment tech

A survey reveals 92% of Australian B2B supply chain leaders face inefficiencies from outdated fulfilment tech, impacting costs and customer service.

By Melania Watson • 3 min read • Tue, 25th Nov 2025
Why 'ship-from-store' is the 'path to profit' for Australian retailers
Digital Transformation

Why 'ship-from-store' is the 'path to profit' for Australian retailers

Australian retailers are adopting ship-from-store to cut costs, speed up delivery and boost profits amid rising costs and fierce competition from global giants.

By Jamie Cairns • 7 min read • Mon, 25th Aug 2025
Fluent Commerce partners with Intelo.ai to enhance AI logistics
Marketing Technologies

Fluent Commerce partners with Intelo.ai to enhance AI logistics

Fluent Commerce partners with Intelo.ai to integrate AI agents into its order system, boosting efficiency and cutting costs amid rising US tariffs.

By Catherine Knowles • 4 min read • Fri, 15th Aug 2025
Intelo.ai & Fluent Commerce partner to enhance AI order management
Unified Communications

Intelo.ai & Fluent Commerce partner to enhance AI order management

Intelo.ai and Fluent Commerce have partnered to integrate AI agents into order management, boosting efficiency and cutting costs for retailers worldwide.

By Melania Watson • 3 min read • Wed, 13th Aug 2025