GroupM stories
The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Manjit Singh appointed as Head of Product & Technology at GroupM to accelerate product, technology, and data identity solutions for clients.
