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Influencer Marketing Stories - Page 6

UK Stories

Influencer Marketing stories

Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Gen Z 'Returniture' trend piles pressure on UK retailers
Digital Transformation

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
CEEK & Ross Shonhan join forces to launch Lilibet's in Mayfair
Marketing

CEEK & Ross Shonhan join forces to launch Lilibet's in Mayfair

CEEK partners with chef Ross Shonhan to launch Lilibet's, a luxury seafood restaurant opening this year at Queen Elizabeth II's historic Mayfair birthplace.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025
Compliance & education reshape influencer marketing in UK & EU
Application Performance Monitoring

Compliance & education reshape influencer marketing in UK & EU

UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025

Global Stories

Influencer Marketing stories

Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Australia youth social media ban reshapes brand risk
Data Protection

Australia youth social media ban reshapes brand risk

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

By Kaleah Salmon • 5 min read • Wed, 10th Dec 2025
Viral festival moment boosts demand for Huski flutes
eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025
US online sales hit USD $14.25 billion on Cyber Monday 2025
Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025
AI transforms retail efficiency, slashing manual product tasks
Digital Transformation

AI transforms retail efficiency, slashing manual product tasks

AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025
Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Google

Pulse Advertising appoints Maximillian Adagio as Senior Director Growth

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025

Stories from Other Regions

Influencer Marketing stories

Black Friday sales hit record AUD $6.8 billion amid online buzz
Customer Experience

Black Friday sales hit record AUD $6.8 billion amid online buzz

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025