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Market research stories

Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last month
Britons factor broadband into home moves, survey finds
Customer Experience

Britons factor broadband into home moves, survey finds

Slow broadband could now rule out a property for nearly a quarter of home movers, as internet access becomes a key deciding factor.

By Sofiah Nichole Salivio • 5 min read • Last month

Global Stories

Market research stories

Gen Z trust AI more than friends for buying advice
Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • Last week
Embedded systems hit USD $585 billion as edge AI grows
Digital Transformation

Embedded systems hit USD $585 billion as edge AI grows

Embedded systems now make up nearly a third of the electronics market as edge AI shifts design priorities towards security and software.

By Joseph Gabriel Lagonsin • 4 min read • Last week
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Drumbeat raises NZD $2 million to expand overseas
Software-as-a-Service

Drumbeat raises NZD $2 million to expand overseas

The seed round will fund Drumbeat's push into Australia and the United States as companies seek cheaper, in-house PR tools.

By Sofiah Nichole Salivio • 4 min read • Last week
Only 8% of firms track AI impact, Talent Group says
Data Protection

Only 8% of firms track AI impact, Talent Group says

Despite a surge in workplace use, most firms still cannot show whether AI is paying off, with only 8% tracking impact with clear KPIs.

By Sean Mitchell • 5 min read • Last week
Data centre infrastructure market to hit USD $128bn by 2034
Smart Cities

Data centre infrastructure market to hit USD $128bn by 2034

Rising cloud and AI demand is set to almost quadruple spending on data centre physical infrastructure to USD $128.27 billion by 2034.

By Sofiah Nichole Salivio • 4 min read • Last month
Digital twin market to hit GBP £4.2 billion by 2030
Manufacturing

Digital twin market to hit GBP £4.2 billion by 2030

Stand-alone spending remains tiny, but the sector is set to more than triple as firms struggle to stitch together fragmented digital twin tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Genetec tops global video management software rankings
Hybrid Cloud

Genetec tops global video management software rankings

Growing demand for cloud, on-premises and hybrid security systems helped Genetec widen its lead in video management software, analysts said.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Certinia study finds integration key to AI success
Digital Transformation

Certinia study finds integration key to AI success

Organisations with fully integrated systems were far more likely to see AI deliver profits, expansion and better forecasts, a global study found.

By Mark Tarre • 4 min read • Last month
Talkdesk report says AI adoption outpaces business gains
Digital Transformation

Talkdesk report says AI adoption outpaces business gains

Despite near-universal deployment, most firms cannot prove AI is lifting service results, with only 5% able to measure business impact.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Market research stories

OpenAI says Kiwis use ChatGPT to save hours weekly
Data Analytics

OpenAI says Kiwis use ChatGPT to save hours weekly

New Zealand users are saving hours a week with ChatGPT, as the tool is used for work, budgets, health checks and trip planning.

By Sean Mitchell • 5 min read • Last week
Price calls for Launch New Zealand to lure global R&D
Risk & Compliance

Price calls for Launch New Zealand to lure global R&D

Weak R&D growth has prompted calls for New Zealand to court overseas firms at the product-launch stage and lift investment.

By Mark Tarre • 5 min read • Last week
Australian dads think they're better gamers than kids
Gaming

Australian dads think they're better gamers than kids

A Logitech G survey shows gaming has become a regular family activity in Australia, with dads more likely than mums to rate themselves as better than their children.

By Sean Mitchell • 4 min read • Last week
SMBs take cautious approach to AI adoption, study finds
Data Protection

SMBs take cautious approach to AI adoption, study finds

Security and compliance worries are slowing AI rollouts at smaller firms, even as most report business gains from targeted use.

By Sean Mitchell • 4 min read • Last month
Samsung targets changing TV habits with portable Movingstyle
Gaming

Samsung targets changing TV habits with portable Movingstyle

Australian homes are driving demand for moveable screens as Samsung's new 27-inch set targets gaming, workouts and work.

By Sean Mitchell • 3 min read • Last month