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Market research Stories - Page 2

UK Stories

Market research stories

UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • This month
UK consumers claim GBP £3.5bn in friendly fraud refunds
Fintech

UK consumers claim GBP £3.5bn in friendly fraud refunds

Retailers are bearing the cost as millions of valid card payments are challenged, leaving banks to refund GBP £3.5 billion in a year.

By Karen Joy Bacudo • 4 min read • This month
Small firms lag on AI security training, survey finds
Data Protection

Small firms lag on AI security training, survey finds

Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.

By Karen Joy Bacudo • 4 min read • This month
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Market research stories

Consumer use of generative AI rises to 73%, survey finds
Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • This month
Bloomfire unveils guide to enterprise intelligence systems
Data Analytics

Bloomfire unveils guide to enterprise intelligence systems

Fragmented knowledge and search systems are leaving many firms with AI tools they distrust, despite rising budgets and heavy spending.

By Sofiah Nichole Salivio • 4 min read • This month
APAC firms struggle as AI identities swell, survey finds
Data Protection

APAC firms struggle as AI identities swell, survey finds

Pressure is mounting on security teams as non-human identities and AI tools outpace controls, leaving APAC firms exposed to misuse.

By Sean Mitchell • 4 min read • This month
Asia Pacific firms broaden AI PC & workstation use
Network Infrastructure

Asia Pacific firms broaden AI PC & workstation use

Nearly half of larger Asia Pacific firms have deployed AI PCs, while 95% expect workstations to be vital for AI work within two years.

By Mark Tarre • 5 min read • This month
eYou opens public app as users distrust social media
Data Protection

eYou opens public app as users distrust social media

Concerns over misinformation and manipulation are creating an opening for eYou, which is now available worldwide on iOS and Android.

By Joseph Gabriel Lagonsin • 3 min read • This month
Anthropic launches AI agents for financial services
Customer Relationship Management

Anthropic launches AI agents for financial services

Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.

By Karen Joy Bacudo • 5 min read • This month
Westcon-Comstor joins Microsoft Marketplace resale programme
Software-as-a-Service

Westcon-Comstor joins Microsoft Marketplace resale programme

Cloud software sales via hyperscaler marketplaces are rising fast, and Westcon-Comstor is now helping partners tap Microsoft Marketplace demand.

By Sean Mitchell • 3 min read • This month

Stories from Other Regions

Market research stories

Optus launches free cyber readiness programme for SMEs
Malware

Optus launches free cyber readiness programme for SMEs

Survey data showing 35% of small firms hit by cyberattacks has prompted a free Optus scheme to help businesses prepare and respond.

By Joseph Gabriel Lagonsin • 3 min read • This month
InvestorKit wins tech award for EDGE property platform
Data Analytics

InvestorKit wins tech award for EDGE property platform

The award underscores how property advisers are using in-house data systems to sharpen client decisions as InvestorKit scales rapidly.

By Sean Mitchell • 4 min read • This month
Deloitte Taiwan & Zodia Custody strike digital pact
Fintech

Deloitte Taiwan & Zodia Custody strike digital pact

Taiwan’s banks and fund managers are getting new digital asset infrastructure as stricter rules push firms to prioritise compliance and custody.

By Karen Joy Bacudo • 3 min read • This month
Singapore consumers adopt autonomous AI despite trust fears
Data Protection

Singapore consumers adopt autonomous AI despite trust fears

Despite widespread trust and security fears, 15% of Singapore consumers have used autonomous AI in the past six months, EY found.

By Sofiah Nichole Salivio • 5 min read • This month
Australian sole traders embrace AI for daily business
Data Analytics

Australian sole traders embrace AI for daily business

Australian sole traders are using AI to cut admin time and boost output, with daily or weekly use now at 41 per cent, Hnry found.

By Sofiah Nichole Salivio • 4 min read • This month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month