Marketing Stories

UK Stories

Marketing stories

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • Yesterday

Customer Experience

UK consumers say 75% of marketing feels irrelevant

Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.

By Sofiah Nichole Salivio • 3 min read • 3 days ago

eLearning

UK employers value AI skills over grades, study shows

Employer demand for AI know-how is rising fast, with vacancies paying 34% more and formal qualifications losing sway in hiring.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Data Protection

Cequence adds AI Gateway controls for agentic zero trust

Existing customers can now govern AI agents more tightly, as Cequence links model, API and tool access to role-based policy controls.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Global Stories

Marketing stories

Marketing Technologies

Cloudflare launches dashboard to track AI mentions

Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.

By Joseph Gabriel Lagonsin • 4 min read • Today

Software-as-a-Service

HG Insights launches AI software review monitoring

B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.

By Mark Tarre • 4 min read • Today

Marketing

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Yesterday

Marketing Technologies

PubMatic launches governance framework for ad agents

Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.

By Sean Mitchell • 4 min read • Yesterday

Software-as-a-Service

Thryv & Wix unveil partnership for small businesses

Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.

By Karen Joy Bacudo • 4 min read • 2 days ago

eCommerce

US accounts for 53.5% of global bot traffic, says Decodo

Bots now generate more than half of web requests worldwide, with AI-driven browsing pushing automated traffic up 7,851% in 2025.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • 2 days ago

Digital Transformation

Progress Software adds AI agents to Sitefinity CMS

Marketing teams could cut content delays as Progress embeds AI agents for analysis, optimisation and review directly into Sitefinity workflows.

By Sean Mitchell • 4 min read • 3 days ago

Customer Experience

Holiday shopping starts before Black Friday, Attentive says

Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.

By Sean Mitchell • 4 min read • 4 days ago

Digital Transformation

EPAM joins OpenAI partner network for enterprise AI

The tie-up could speed enterprise AI adoption as firms shift from pilots to secure, regulated deployments across core operations.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last week

Stories from Other Regions

Marketing stories

Software-as-a-Service

Power Digital launches AI marketing system for agencies

Agency clients should see clearer links between spend and revenue as Power Digital ties strategy, media and creative work into one AI system.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday

Digital Transformation

MC&V wins new business from We Are Social & others

The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.

By Sofiah Nichole Salivio • 4 min read • 3 days ago