Marketing stories

Untie Nots wins deal with largest supermarket chain in Singapore
4 days ago
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marketing
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singapore
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loyalty programmes
"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."

Why marketers need to activate customer data in real-time
Last month
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cdp
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marketing
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digitalisation
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.

Mortar AI forms new collaboration to develop SaaS marketing platform
Last month
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saas
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cx
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it automation
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.

Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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communications
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marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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marketing
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asia pacific
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.

Security issues drive Aussie companies to adopt new CMS
Thu, 20th Apr 2023
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developers
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marketing
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cms
Surveying 160 respondents across Australia, the report, a common pain point cited as motivating respondents to make the switch to a new CMS was security issues (22%).

New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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developers
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marketing
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.

Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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marketing
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adobe
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nvidia
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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marketing
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adobe
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accenture
"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."

APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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cdp
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marketing
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adobe
"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."

Exclusive: Zoho owes Aussie success to its partner network
Tue, 14th Mar 2023
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ai
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marketing
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sales
Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.

Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Meet the metaverse generation: What consumers want from the metaverse
Fri, 10th Mar 2023
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metaverse
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retailers
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marketing
“There has been a lot of hype about the potential of the metaverse, but very little is known about what consumers expect."

IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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marketing
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branding
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iwd
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce

Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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customers
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marketing
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adobe
The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

Revolutionise your marketing strategy in 2023 with these AI tools
Tue, 28th Feb 2023
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ai
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productivity
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marketing
If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.

Email programs critical for business growth, report finds
Fri, 24th Feb 2023
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email
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marketing
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communication
"Email is a powerhouse communication tool that can drive business results with the right strategy, partners, and tactics in place."

How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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it industry
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marketing
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branding
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.

Melbourne Airport engages KPMG for managed IT services
Tue, 14th Feb 2023
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paas
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managed services
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kpmg
KPMG will support Melbourne Airport's Microsoft Dynamics implementation across financials, supply chain, sales, customer service and marketing.

Brands urged to help create "future that matters"
Wed, 8th Feb 2023
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marketing
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branding
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environment
"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."

Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TechDay's different story types explained
Sun, 8th Jan 2023
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marketing
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techday
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.

Gartner releases top 5 predictions for marketing leaders
Thu, 29th Dec 2022
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gartner
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privacy
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data
"Marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands."

Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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aws
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digital transformation
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cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.