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Marketing stories

IWD 2026: Why #GivetoGain Is the antidote to the 'knowledge is power' myth
Unified Communications

IWD 2026: Why #GivetoGain Is the antidote to the 'knowledge is power' myth

This International Women's Day, #GivetoGain urges tech leaders to swap hoarding knowledge for sharing it, unlocking real power and progress.

By Rebecca Taylor • 5 min read • Thu, 5th Mar 2026

Global Stories

Marketing stories

Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Invisible labour in a digital world
Partner Programmes

Invisible labour in a digital world

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.

By Simran Kaur • 3 min read • Fri, 6th Mar 2026
The beautiful chaos of parenthood is SEO's secret sauce
Marketing Technologies

The beautiful chaos of parenthood is SEO's secret sauce

Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.

By Samantha Edwards • 3 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
Start training for a job that doesn't exist yet
Data Analytics

Start training for a job that doesn't exist yet

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

By Jo-Ann Foo • 5 min read • Fri, 6th Mar 2026
The future of marketing is built on open data infrastructure
Data Analytics

The future of marketing is built on open data infrastructure

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

By Monica Ohara • 4 min read • Thu, 5th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026
Paving the way: SAS leaders inspiring the next generation of women in tech
Data Analytics

Paving the way: SAS leaders inspiring the next generation of women in tech

Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.

By SAS • 5 min read • Thu, 5th Mar 2026
The energy transition will stall without women in tech
Data Analytics

The energy transition will stall without women in tech

The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.

By Josette Addinall • 4 min read • Thu, 5th Mar 2026
Typeface unveils AI engine for governed marketing at scale
DevOps

Typeface unveils AI engine for governed marketing at scale

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Rooms shape power: How culture signals exclude women in tech
Hybrid & Remote Work

Rooms shape power: How culture signals exclude women in tech

In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.

By Anna Harrison • 4 min read • Wed, 4th Mar 2026

Stories from Other Regions

Marketing stories

Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
The Optimisers launches in Auckland to target AI search
Software-as-a-Service

The Optimisers launches in Auckland to target AI search

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
35 years of marketing in technology: A front-row seat to change
Customer Relationship Management

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026
How digital campaign strategy shapes modern marketing
DevOps

How digital campaign strategy shapes modern marketing

Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.

By Stella Chau • 4 min read • Thu, 5th Mar 2026
myPlates names Shikha Thakur Head of Marketing Performance
DevOps

myPlates names Shikha Thakur Head of Marketing Performance

myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026