CMOtech UK - Technology news for CMOs & marketing decision-makers

Millennials stories

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LegacyX unveils Vortex dating app & LXDC GIF tool

3 days ago
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data protection
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devops
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email security
London-based LegacyX launches Vortex dating app and LXDC GIF tool, betting on blended social discovery and creator-focused expression.
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Payroll errors drive UK staff into debt & new jobs

Last week
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digital transformation
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hcm
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partner programmes
Payroll blunders leave UK staff missing bills, borrowing to cope and eyeing the exit ahead of new HMRC rules in April 2026.
Millennial couple conflicted over ai chatbot in cozy living room

AI in love lives: help for some, a deal-breaker for others

Last week
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genai
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data privacy
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ai
AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.
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Most Britons shun digital detox as online life dominates

Last month
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uc
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hybrid & remote work
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healthtech
Most Britons resist digital detoxing, with nearly two thirds never fully switching off as online access becomes a day‑to‑day necessity.
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AI misalignment costs UK firms billions in lost gains

Last month
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digital transformation
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hcm
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partner programmes
Misaligned expectations over workplace AI risk costing UK employers up to GBP £60 billion a year in lost productivity and savings.
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UK consumers step up cross-checking as AI use grows

Last month
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cx
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martech
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genai
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
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UK shoppers prize accurate updates over rapid delivery

Last month
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cx
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martech
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supply chain
UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.
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UK daters embrace AI romance as scams & loneliness rise

Sat, 31st Jan 2026
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mdm
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ai
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ai ethics & governance
Lonely UK daters increasingly turn to AI companions even as romance scams surge, with rising losses and growing trust in chatbots over humans.
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Young UK adults warm to AI help with everyday finances

Thu, 15th Jan 2026
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fintech
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data privacy
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ai
Most UK adults aged 28-40 would trust AI to manage spare cash and bills, a survey finds, despite low confidence in their own finances.
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Generational split widens over cards, wallets & checkout

Fri, 9th Jan 2026
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digital transformation
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biometrics
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crypto
Younger shoppers embrace digital wallets and self-checkouts as older customers stick with cards and staff, widening a payments generation gap.
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UK savers turning to AI as average investments rise

Thu, 8th Jan 2026
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fintech
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genai
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ai
UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.
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US holiday shoppers rein in spending amid pressure

Thu, 8th Jan 2026
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data analytics
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ai
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e-commerce
US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.
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Explainer: Oscars to stream on YouTube after long TV era

Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
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UK shoppers want AI for deliveries but demand transparency & choice

Sat, 6th Dec 2025
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cx
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martech
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supply chain
UK shoppers want AI for real-time delivery tracking and returns but demand transparency and human support for trust and control over choices.
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UK shoppers want AI for delivery but not to replace people

Thu, 4th Dec 2025
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cx
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martech
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supply chain
UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.
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Website accessibility barriers drive UK shoppers to abandon sales

Tue, 2nd Dec 2025
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cx
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martech
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e-commerce
Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.
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UK shoppers favour in-store Black Friday buys for authenticity

Sat, 22nd Nov 2025
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online shopping
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millennials
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gen z
UK shoppers favour in-store Black Friday buys to avoid counterfeits, with 42% of Millennials seeking authenticity over online deals this year.
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UK wealth managers risk losing GBP £90 billion as millionaires flee

Fri, 21st Nov 2025
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digital transformation
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ai
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investment
UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.
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Gen Z shoppers to prioritise personal values over discounts

Fri, 21st Nov 2025
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cx
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martech
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ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
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Young landlords turn to TikTok for advice amid regulatory risks

Thu, 20th Nov 2025
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power / energy
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social media
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energy efficient
Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.