Moloco stories
Moloco launches app-focused connected TV ad product
3 days ago
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Moloco launches performance CTV ads for app marketers
Last week
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
PvX ROAS insights: What Is driving UA performance today
Mon, 15th Dec 2025
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gaming
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data analytics
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martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
Moloco & Xiaomi join forces to boost global ad targeting
Wed, 4th Jun 2025
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martech
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iot
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cartech
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Fri, 2nd May 2025
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data science
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martech
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
Pat Copeland joins Moloco to lead machine learning efforts
Thu, 10th Apr 2025
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Empowering women in tech: Lessons learned from making AI more accessible for businesses
Fri, 7th Mar 2025
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ai
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leadership
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iwd
As AI technology grows, so must opportunities for women in tech; breaking barriers through mentorship and education can make the field accessible to all.
UK leads in diversifying mobile gaming ad spend markets
Fri, 21st Feb 2025
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gaming
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martech
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digital entertainment
UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.