Online marketing stories

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

Adobe Symposium to ignite Sydney with top digital minds.

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.

These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.

​Snapdeal, India’s largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.

Age is no barrier for young entrepreneur Rachel Ji, who has used social media to launch her own successful business.

Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.

Need a solution for fiscal flatlining? A slow new year can cripple a business, which is why it's the best time to consider a marketing strategy.

Cloud-based marketing firm Amplifier is reaching out to marketing agency partners to help SMBs maximise the benefits the online environment.