Partner Marketing Stories

UK Stories

Partner Marketing stories

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Global Stories

Partner Marketing stories

Software-as-a-Service

Avalara appoints Nikita Khatri to lead ANZ marketing

The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Unified Communications

8x8 appoints Emily Masterton as Global Channel Head

The promotion signals 8x8's push to deepen partner sales, with Emily Masterton tasked with improving channel support and trust worldwide.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026

Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 7th May 2026

Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Wed, 1st Apr 2026

Customer Relationship Management

How Sourcepass turns firewall upgrades into a competitive edge

Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.

By Gaëlle Perrin • 4 min read • Tue, 24th Mar 2026

Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026

Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026

Fintech

Xero Power Lists boost app discovery, developer reach

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

By Karen Joy Bacudo • 4 min read • Thu, 26th Feb 2026

Data Analytics

SolarWinds revamps global partner programme with tiers

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026

Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026

Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025

Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025

Document Management

Kevin Sellers joins Avalara as executive VP & CMO

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

By Imee Dequito • 2 min read • Wed, 11th Sep 2024