Partner Marketing stories

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.

Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.

Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.

Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.

SNP SE acquires software and consulting company Datavard AG to strengthen its platform strategy in data transformation and management.

Wavelink bolsters its team in Australia and New Zealand with three new appointments to support vendors and partners in the region.

Cambium Networks appoints Mary Peterson as new SVP and CMO. Peterson will strengthen the company's market recognition and drive growth.

Analysts often struggle to uncover the evidence they need to quickly determine the root cause of cyber threats.