CMOtech UK - Technology news for CMOs & marketing decision-makers

Partner Marketing stories

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Coterie launches academy & book to empower partner marketing skills
Last month
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edutech
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channel marketing
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skills gap
Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.
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Distology reshuffles leadership for 2024 growth strategy
Wed, 14th Feb 2024
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partner programmes
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job moves
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cto
Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.
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Probax launches MSP Backup in collaboration with Veeam and Wasabi Technologies
Thu, 7th Dec 2023
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storage
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virtualisation
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microsoft
Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.
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NTT DATA & Microsoft enhance AI-powered tool Copilot for Microsoft 365
Mon, 20th Nov 2023
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cloud services
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microsoft
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cx
NTT DATA, in collaboration with Microsoft, enhances Copilot for Microsoft 365, leveraging profound learning techniques and advanced AI capabilities.
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SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships
Tue, 26th Sep 2023
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cybersecurity
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job moves
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communication
SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.
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Logicalis Australia appoints Lara Barnett as Head of Marketing
Wed, 12th Jul 2023
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managed services
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partner programmes
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logicalis
Logicalis Australia appoints Lara Barnett as Head of Marketing to drive innovative campaigns and support growth in the Australian market.
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Fivetran appoints Rachel Thornton as CMO
Wed, 14th Jun 2023
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public relations
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fivetran
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event
Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.
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Asia Pacific wins big in 2022 Equinix Partner Awards
Fri, 21st Apr 2023
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network infrastructure
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cloud services
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public cloud
Equinix has announced its 2022 Global and Regional Partner Award winners, recognising its partners and their dedication to providing the company's offerings.
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Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Menlo Security sees channel growth, continues global expansion
Fri, 24th Mar 2023
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cloud security
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partner programmes
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menlo security
Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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creative technologies
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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Ivanti appoints new Partner Sales Director for ANZ
Thu, 22nd Dec 2022
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advanced persistent threat protection
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breach prevention
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cybersecurity
Ivanti hires Michael Coleman as Partner Sales Director for Australia and New Zealand to strengthen their partner ecosystem and streamline lead generation.
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New VPs in Products & Growth at Cyara
Fri, 18th Nov 2022
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saas
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contact centre
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testing
Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.
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SnapLogic announces its partnership with Snowflake
Wed, 28th Sep 2022
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bi
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big data
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cloud services
For joint customers, SnapLogic offers the scalability needed to make the amount of data stored in Snowflake’s data cloud available and actionable for business'.
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New Relic looks to observability market with new partner programme
Thu, 30th Jun 2022
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multi-cloud
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partner programmes
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managed services
New Relic has announced the availability of New Relic Partner Stack, an enhanced programme expanding New Relic’s commitment to partners.
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Okta appoints Celestine Tan as vice president for Asia Pacific marketing
Fri, 20th May 2022
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siem
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splunk
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pivotal
Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.
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Barhead and Microsoft partner for graduate program to meet growing demand
Wed, 24th Nov 2021
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microsoft
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partner programmes
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graduate
Specialist consulting firm Barhead has teamed up with Microsoft to meet the growing demand for consultants versed in Microsoft Dynamics 365 and Power Platform.
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Entrust nShield security models certified with VMware Kubernetes Grid
Tue, 10th Aug 2021
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virtualisation
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encryption
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it automation
Entrust nShield hardware security modules have achieved certification with VMware Tanzu Kubernetes Grid, enhancing containerised application security.
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Megaport unveils new partner program
Thu, 5th Aug 2021
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partner programmes
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megaport
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partner marketing
Megaport launches PartnerVantage, a new program aimed at helping technology providers deliver NaaS connectivity and drive digital transformation.
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SNP acquires SAP data specialist Datavard
Mon, 2nd Aug 2021
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sap s/4hana
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snp
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sap
SNP SE acquires software and consulting company Datavard AG to strengthen its platform strategy in data transformation and management.
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Wavelink bolsters channel support with three new hires
Tue, 23rd Mar 2021
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firewall
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network management
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network security
Wavelink bolsters its team in Australia and New Zealand with three new appointments to support vendors and partners in the region.
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Hitachi Vantara makes play at midsized market with latest offerings
Fri, 8th Jan 2021
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storage
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devops
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app development
Hitachi Vantara expands its portfolio with new offerings aimed at supporting the data infrastructure needs of midsized enterprises.
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Ping Identity makes changes to partner program to better serve businesses of today
Wed, 29th Jul 2020
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partner programmes
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ai
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it governance
Ping Identity has extended its partner programmes and launched Delivery Approved, a program for implementation partners.
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Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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partner programmes
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martech
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marketing strategy
Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.