Adclear has partnered with NinjaTrader to provide AI-based checks for the trading platform's marketing compliance processes. The arrangement covers NinjaTrader teams in the US and Europe.
NinjaTrader is using Adclear's financial promotions platform to review marketing material against regulatory requirements in multiple markets. The system covers content produced by NinjaTrader, including social media posts, product updates and out-of-home advertising, as well as certain promotions created by influencers and affiliate partners.
The agreement adds another financial services client for Adclear, which sells software designed to help firms review financial promotions and maintain records for compliance teams. Its customer list includes Lloyds Banking Group, IG, PensionBee, Plum, Yonder, Trade Nation, InvestEngine, ActivTrades and Freetrade, as well as unnamed clients in crypto and digital banking.
Compliance focus
Marketing rules for financial products have come under closer scrutiny in several jurisdictions, increasing pressure on firms to ensure adverts and social media posts meet standards on risk warnings, clarity and fair presentation. That scrutiny has extended beyond in-house campaigns to material distributed through creators, affiliates and other third parties.
NinjaTrader's marketing and compliance teams are using Adclear's software to analyse content and flag changes needed before publication or distribution. The system is intended to reduce the manual exchanges that often take place between marketing and compliance staff during the review process.
NinjaTrader was founded in 2003 and says it serves more than 2 million traders. It recently expanded its futures offering in Europe through Payward Europe Digital Solutions, a MiFID investment firm.
The deal also reflects a wider shift in financial services towards AI tools in control functions, particularly where firms must review large volumes of text and promotional copy across several channels. For brokers and trading platforms, which can include websites, mobile content, social posts and partner marketing.
Julius Kaiser, Chief Compliance Officer at NinjaTrader Group, outlined the rationale for the partnership in a joint statement: "As our marketing outreach expands across regions and channels, our commitment to strong governance of promotional material must keep pace. The collaboration with Adclear and the integration of AI into our compliance processes helps us enable our business partners to create and distribute content with confidence, while upholding the standards our customers and regulators expect."
Growing client base
Adclear says its software can cut the time finance and fintech teams spend on compliance work by 90% on average. The claim could appeal to firms that need to review frequent updates across multiple campaigns, particularly when promotions are produced both internally and by external partners.
The company has been expanding its presence among banks, brokers and consumer finance platforms as scrutiny of financial promotions grows. Firms in the sector have had to respond to tougher regulatory expectations over how products are marketed online, including the use of social media personalities to promote investment and trading services.
For NinjaTrader, automated checks may help standardise content reviews across regions where local rules differ. They also give the company a way to monitor some partner-produced material that falls within the scope of financial promotions oversight.
"NinjaTrader is a fast-moving company constantly looking to innovate and deliver new, better experiences for customers. That makes them the perfect partner for Adclear. Our technology allows global brands like NinjaTrader to move at the pace they need, without compromising on compliance and regulatory best practice. Our partnership is off to a flying start, and we're looking forward to supporting them on their global growth journey," Doni Hoti, Chief Executive Officer and Co-Founder of Adclear, said.