Storytelling Stories - Page 2

UK Stories

Storytelling stories

Energyz Black wins Hotwire Accelerator for UK energy AI

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026

Digital Transformation

Hybrid AI set to become core creative infrastructure by 2026

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

By Sofiah Nichole Salivio • 4 min read • Thu, 8th Jan 2026

DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025

Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025

Global Stories

Storytelling stories

Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026

Unified Communications

Why 'Give to Gain' needs to stop being a women's virtue and start being a business model

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

By Lizi Sprague • 3 min read • Fri, 6th Mar 2026

Social Media

Building in public: Why women entrepreneurs need visibility as much as capital

Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.

By Kavitha Ramaswamy • 4 min read • Fri, 6th Mar 2026

Robotic Process Automation

Pocket FM taps OpenAI to power AI-native audio growth

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Generative AI

HONOR & ARRI bring cinema image science to mobiles

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026

Generative AI

Behind DeepMind & Darren Aronofsky's AI-led short film slate

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

By Jake MacAndrew • 3 min read • Wed, 18th Feb 2026

Digital Transformation

AI has raised the stakes: Why strategic communications remains human-led in 2026

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

By Dan Gamble • 4 min read • Sat, 7th Feb 2026

Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025

Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Artificial Intelligence

The human experience cannot be replicated: Why YouTube's AI crackdown has tech professionals talking

YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

By Molly McDonald • 3 min read • Wed, 19th Nov 2025

Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025