CMOtech UK - Technology news for CMOs & marketing decision-makers

Transparency stories

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Vevo & PubMatic team up for global CTV inventory access
Yesterday
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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i-PRO shares key tips on data privacy protection
2 days ago
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surveillance
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encryption
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ai
Security solutions firm i-PRO underscores the importance of data privacy in a world increasingly under surveillance.
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Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
4 days ago
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bi
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big data
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ml
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
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BSV Association enhances security with framework update
4 days ago
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cloud services
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transparency
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security
The BSV Association is bolstering security features across the BSV Blockchain protocol, including improved Network Access Rules and Alert System.
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Tech giants to fight AI deception in global elections
5 days ago
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microsoft
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creative technologies
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ai
Leading tech firms including Adobe, Amazon and Google commit to battling the misleading use of AI in global elections at Munich Security Conference.
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Exclusive: The future of Adobe and AI - the experts tell all
5 days ago
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creative technologies
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ai
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adobe
In the past year, Adobe has made significant advancements in artificial intelligence, particularly emphasized at the Adobe Summit 2023, we spoke to their team to hear their thoughts on their progress.
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ConnectID & RentBetter partnership enhances Australia's rental industry
Last week
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cloud services
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finance, leasing & rental
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physical security
Australian Payments Plus' initiative, ConnectID, teams up with property management platform, RentBetter, aiming to boost privacy, and control for rental agents and tenants amid Australia's rental crisis.
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Legit Security unveils cybersecurity's first AI discovery features
Last week
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compliance
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ai
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cybersecurity
Legit Security develops pioneering AI Discovery tool, a cybersecurity industry-first. Enabling CISOs and AppSec teams to track AI code use, boosting app security and software development momentum.
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UK retailers' inconsistent return policies revealed by Sendcloud study
Last week
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retail
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study
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transparency
Sendcloud's study reveals a lack of transparency in return policies among the UK's top 100 retailers, with only 23% clearly showing their paid return policies on their homepages.
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Google joins C2PA, bolstering fight against digital misinformation
This month
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microsoft
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creative technologies
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ai
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Milestone Systems teams up with CVE Program for cybersecurity
This month
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video
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video management software
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transparency
Video technology leader, Milestone Systems, partners with the Common Vulnerability and Exposures Program, furthering transparency and cooperation in addressing cybersecurity threats.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
This month
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instagram
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verizon
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facebook
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Cognizant launches AI-enabled platform for software engineering
This month
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software
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productivity
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transparency
Cognizant unveils AI-powered software engineering platform, Cognizant Flowsource, aiming to improve consistency and scalability.
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Equativ partners with Seekr for AI-powered, transparent ad solutions
This month
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ai
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advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
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Trust Bank launches Trust+, Singapore's first fully digital banking experience
This month
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martech
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cx
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transparency
Trust Bank debuts Trust+, Singapore's maiden comprehensive digital banking platform, built upon transparency and simplicity.
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Milestone Systems adopts G7 Code of Conduct for AI systems
Last month
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video
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compliance
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ai
Milestone Systems, a leading video tech software firm, pioneers the adoption of the G7 Code of Conduct for Advanced AI systems, promising to build software with trust, transparency and accountability.
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Who the backers back: Why diversity in Australian VC funding portfolios should be made public
Last month
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dei
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jobs
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law
Diverse companies outperform less diverse peers, McKinsey report shows, prompting calls for Australian venture capital funds to publicly disclose diversity levels within their investment portfolios.
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Data Privacy Day: Zoho highlights the need for more education
Last month
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bi
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big data
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edutech
Data Privacy Day: Zoho stresses the vital need for businesses to educate themselves, increase transparency and bolster data privacy practices as AI use intensifies.
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Data Privacy Day: Veritas stresses the need for robust data management
Last month
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endpoint protection
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ransomware
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advanced persistent threat protection
In the run-up to Data Privacy Day, Veritas Technologies' Pete Murray underlines the critical need for regulatory safeguards amid growing threats from AI-powered cyber attacks.
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Mashreq & Fils pair up for corporate carbon offsetting service
Last month
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fintech
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cagr
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transparency
Mashreq and UAE fintech, Fils, collaborate to launch a blockchain-based, carbon offsetting service to counter 'greenwashing'.
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Linnworks & Virtualstock announce eCommerce automation partnership
Last month
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it automation
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partner programmes
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retail
In new partnership, leading inventory solutions provider Linnworks pairs with Europe's top marketplace software platform, Virtualstock, to enhance visibility and automation in e-commerce channels.
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Australians increasingly adopting AI tools at work
Last month
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ai
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transparency
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workplace
A Fusion Digital study shows 86% of Australian office workers utilise AI, with adoption rates higher in large corporations, while 14% have never used AI.
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Cognizant and Microsoft launch AI-powered 'Innovation Assistant'
Last month
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cloud services
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microsoft
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ai
Cognizant partners with Microsoft to launch the Innovation Assistant, an AI-powered tool designed to bolster staff innovation and customer-led solutions.
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Cognizant unveils Azure-based AI tool to boost innovation programme
Last month
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cloud services
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data protection
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microsoft
Cognizant and Microsoft unveil the AI-powered Innovation Assistant, enhancing Cognizant's internal innovation programme and boosting client co-innovation opportunities.