CMOtech UK - Technology news for CMOs & marketing decision-makers

WPP stories

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Survival of the fittest: Indie agencies facing the AI battle
This month
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microsoft
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app development
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low-code
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
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Expanding artificial intelligence capabilities with NVIDIA Edify's 3D asset generation
Last month
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app development
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creative technologies
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low-code
NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.
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PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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strategy
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digital advertising
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cro
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
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WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
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bi
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big data
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cloud services
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
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WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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martech
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creative technologies
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ai
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
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LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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microsoft
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ai
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digital marketing
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.