WPP stories
Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
#
low-code
#
ai
#
software development
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Expanding artificial intelligence capabilities with NVIDIA Edify's 3D asset generation
Wed, 20th Mar 2024
#
low-code
#
software development
#
content creation
NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
#
digital advertising
#
cro
#
strategy
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
#
data analytics
#
cx
#
martech
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
#
martech
#
ai
#
digital advertising
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
#
ai
#
digital marketing
#
amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.