UK News - Page 26 - CMOtech UK

RWS study finds multilingual AI gaps are narrowing

Businesses using multilingual AI may now face smaller language gaps, but newer model releases can still reverse gains and raise costs.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026

Digital Transformation

Atis app launch adds loyalty and direct ordering channel

Half of atis orders are already digital, and its first app will let customers collect points, skip queues and pre-order bowls.

By Sean Mitchell • 4 min read • Tue, 14th Apr 2026

Fintech

Parallax hires 30 in Leeds as AI demand drives growth

Rising AI work and a run of new clients have pushed the consultancy’s Leeds headcount up by 30, its biggest expansion yet.

By Sofiah Nichole Salivio • 3 min read • Sat, 11th Apr 2026

DevOps

Frasers AI assistant lifts online sales conversion by 25%

Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.

By Sofiah Nichole Salivio • 3 min read • Sat, 11th Apr 2026

Human Capital Management

Women stuck in low-paid roles, gender pay gap study finds

Women remain clustered in the lowest-paid jobs at many UK employers, with progression into senior roles driving wider gender pay gaps.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026

Hybrid Cloud

Hammer launches AI Works programme for channel partners

It aims to help UK channel partners turn AI pilots into production systems by adding specialist support, testing and a shared portal.

By Mark Tarre • 4 min read • Fri, 10th Apr 2026

Human Capital Management

Diversity VC says certified firms boost team diversity

Certified venture capital firms have outpaced the wider market on gender and ethnic representation, according to a new Diversity VC report.

By Mark Tarre • 5 min read • Fri, 10th Apr 2026

Data Analytics

TCS renews technology partnership with Marks & Spencer

The retailer's digital overhaul will continue with TCS handling core systems as it pushes to knit online and store operations together.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026

Data Protection

Seekr & Arcas launch explainable AI for Europe

European mid-sized firms face tighter AI compliance demands as the EU AI Act pushes buyers towards auditable systems in sovereign infrastructure environments.

By Kaleah Salmon • 4 min read • Fri, 10th Apr 2026

Hybrid & Remote Work

Bucharest tops Europe startup rankings as London slips

Lower costs and lighter tax burdens have pushed Bucharest to the top of Europe’s startup rankings, while London fell to 69th globally.

By Shannon Williams • 3 min read • Fri, 10th Apr 2026

Marketing Technologies

Taboola says DeeperDive nears 7 million monthly users

Adoption of Taboola’s AI Q&A tool is accelerating as publishers seek to hold readers on-site and monetise search habits reshaped by generative AI.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 9th Apr 2026

Unified Communications

Parcelhero adds AI support chat for round-the-clock help

Customers can now get round-the-clock parcel help as the courier comparison site blends an AI chatbot with live agents and unified case tracking.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026

Unified Communications

Sprinklr adds AI copilots & controls in Spring '26 update

Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.

By Sean Mitchell • 4 min read • Wed, 8th Apr 2026