Latest news - Page 11

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Piwik PRO launches real-time dashboards in its Analytics Suite, offering 10-second data updates for swift insights—key for publishers aiming to boost traffic and engagement.

A new study reveals 96% of professionals believe creativity is essential for organisational success, but many fail to nurture it effectively.

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

The UK leads the charge in adopting contactless payments, as Marqeta's report reveals 80% of UK consumers used them last week, nearly double that of the US.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

NVIDIA introduces AI Foundry with Llama 3.1 models and NIM microservices, aiming to boost generative AI capabilities for enterprises, with Accenture as the first adopter.

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.

Creative and media agencies in the UK and Europe face slow growth in 2023, with 58% struggling to gain new business amid client pressure to deliver more for less.

The EU AI Act, effective from 1 August 2024, presents a landmark regulatory framework for AI, sparking discussion on its implications for innovation, compliance, and legal complexity in the tech sector across the European Union.

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.

A faulty update from Crowdstrike has triggered a global IT outage, disrupting healthcare, broadcasting, and more, raising urgent questions about security dependencies.

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

Vista Group partners with Microsoft Azure in a landmark cloud deal to revolutionise cinema management using AI, launching an innovative daily podcast for executives.

Legacy systems are costing businesses nearly USD $3 million annually, reveals SnapLogic. The integration of GenAI promises to alleviate 25% of workloads.

The UK government announced an AI Bill in the King's Speech, aiming to shift from flexible frameworks to binding regulations ensuring responsible AI use.

The King's Speech lacked the anticipated new AI Bill, sparking mixed reactions and highlighting the UK's focus on cyber security over comprehensive AI legislation.

Industry leaders react to the King's Speech, highlighting the importance of connectivity, cybersecurity, and AI in the new Labour government's legislative agenda.

Businesses are leveraging immersive phygital experiences, blending physical and digital interactions, to enhance customer engagement.