CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 11

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AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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Ikonz debuts AI avatar of Sourav Ganguly on HXR device
Fri, 18th Apr 2025
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global expansion
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cricket
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motion capture
Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.
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Cantarus expands CRM services with acquisition of FlexRM
Fri, 18th Apr 2025
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
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UK lags in workplace AI adoption, survey reveals disparity
Fri, 18th Apr 2025
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genai
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ai
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misinformation
A recent survey reveals that while 70% of UK respondents have embraced AI in daily life, only 44% utilise it in the workplace, lagging behind global averages.
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Together AI launches fine-tuning tools to improve LLM models
Thu, 17th Apr 2025
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api
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llms
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ai
Together AI launches a Fine-Tuning Platform to customise AI models like Llama and Gemma, enabling continuous adaptation to user preferences via a user-friendly browser interface.
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Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
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ClearCourse acquires Computers for Flooring in Welsh push
Thu, 17th Apr 2025
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digital transformation
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software development
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software
ClearCourse has acquired Cardiff-based Computers for Flooring, expanding its UK reach with software managing GBP £180m in flooring sales annually.
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Schneider OffGrid launches in Europe as portable power station
Thu, 17th Apr 2025
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digital transformation
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power / energy
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cleantech
Schneider Electric launches Schneider OffGrid, a portable power station offering versatile charging for devices, targeting Europe's outdoor and remote work markets.
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Tinder brings experimental AI dating game to UK iOS users
Thu, 17th Apr 2025
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ai
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social networking
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tinder
Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.
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Climb strikes global deal to distribute Unframe AI platform
Thu, 17th Apr 2025
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digital transformation
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ai
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microsoft
Climb Channel Solutions UK partners with Unframe to expand access to its GBP £40m-backed AI platform, boosting AI adoption for UK and Irish businesses.
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Google blocks 5.1 billion ads & boosts AI ad safeguards
Thu, 17th Apr 2025
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
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Creatio appoints Whiting to boost European sales growth
Wed, 16th Apr 2025
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crm
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data analytics
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digital transformation
Creatio has appointed Gareth Whiting as Senior Vice President of Sales in Europe to bolster its expansion, amid growing demand for AI-driven solutions.
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Christoph Feddersen joins dataglobal Group as CPTO
Wed, 16th Apr 2025
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ai
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cybersecurity
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product management
The dataglobal Group has appointed Christoph Feddersen as Chief Product and Technology Officer to lead cloud transformation and enhance digital workplace solutions.
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Ipsotek appoints Dean Coleman as UK & Ireland Manager
Wed, 16th Apr 2025
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digital entertainment
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ai
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vms
Ipsotek has appointed Dean Coleman as Country Manager for the UK and Ireland, aiming to bolster its presence and partnerships in the region.
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Former AFL players launch talent platform with investors' backing
Wed, 16th Apr 2025
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hcm
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afl
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influencer marketing
Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.
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Forrester names Dynatrace top in AIOps platforms for 2025
Wed, 16th Apr 2025
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digital transformation
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aiops
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ai
Forrester has highlighted Dynatrace as a leader in AIOps, recognising its Davis AI engine for exceptional root cause analysis and automated remediation features.
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Infrastructure no longer inhibiting factor to the take-off of smart labels
Wed, 16th Apr 2025
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supply chain
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future of business
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smart labels
Smart labels, compatible with existing systems and requiring no extra infrastructure, are set to transform industries like retail and logistics, driving rapid market growth.
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Twilio finds RCS adoption rising among mobile industry pros
Wed, 16th Apr 2025
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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UK businesses lead in AI adoption, outpacing global peers
Wed, 16th Apr 2025
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digital transformation
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martech
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partner programmes
New research reveals that 93% of UK businesses have gained efficiencies from generative AI, surpassing the global average, with strong investment plans ahead.
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AI technology seen as solution to boost UK productivity
Wed, 16th Apr 2025
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productivity
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millennials
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celonis
A new survey from Celonis reveals that 81% of UK businesses struggle with low employee morale, largely due to stress and burnout affecting productivity.