CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 17

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Appspace certified as a premium app for PPDS Wave ProStore
Thu, 23rd May 2024
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digital signage
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cx
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martech
Philips Professional Displays and Appspace join forces to simplify workplace management solutions, enhancing global access to digital tools on Philips displays.
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Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
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Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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martech
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genai
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ai
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.
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Informatica integrates GenAI to democratise data management
Wed, 22nd May 2024
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low-code
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no-code
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genai
Informatica unveils GenAI integrations aiming to make AI-powered data management accessible for enterprises globally.
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DoubleVerify report highlights strengths & weaknesses of RMNs
Wed, 22nd May 2024
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martech
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advertising
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adtech
DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.
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Amperity launches the world's first lakehouse customer data platform
Tue, 21st May 2024
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martech
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cdp
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genai
Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.
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Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
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Vudoo partners with AWS to revolutionise shoppable video tech
Mon, 20th May 2024
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hyperscale
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public cloud
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cx
Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.
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GitLab reveals AI-driven updates for enhanced DevSecOps platform
Mon, 20th May 2024
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application security
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devsecops
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ai
GitLab has announced cutting-edge AI-driven updates to its DevSecOps platform, including Duo Enterprise and CI/CD catalog, promising enhanced security and efficiency.
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Khronos introduces mapper for accurate 3D colours in eCommerce
Fri, 17th May 2024
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open source
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ecommerce
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google
The Khronos Group has unveiled the PBR Neutral Tone Mapper, a new specification enhancing colour accuracy in 3D rendering, essential for eCommerce and architecture.
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Square & SevenRooms team up to enhance restaurant operations
Fri, 17th May 2024
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cx
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martech
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commerce systems
Square's new integration with SevenRooms aims to revolutionise hospitality management, enabling seamless data sharing for personalised guest experiences.
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Xsolla report reveals video game industry trends & EU regulatory shifts
Fri, 17th May 2024
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personal computing devices
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google
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apple
Xsolla's latest report spotlights game development trends, EU regulations favouring developers, and a 25% job growth prediction in the industry by 2032.
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Consumers struggle to spot AI images, call for regulation
Fri, 17th May 2024
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ai
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ai agents
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ai models
Consumers are struggling to identify AI-generated images and are calling for stricter regulations, according to a new study.
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Optimizely hits USD $400m ARR milestone with revenue quadrupled
Thu, 16th May 2024
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ai
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optimizely
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episerver
Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.
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Firms face rising threat of misinformation to reputation
Thu, 16th May 2024
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ai
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reputation management
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study
A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.
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AI dominates top UK IT jobs, driving high salary premiums
Thu, 16th May 2024
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genai
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ai
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productivity
Demand for AI skills has skyrocketed among IT professionals in the UK, with 97% of roles paying over £100,000 requiring AI proficiency.
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Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Thu, 16th May 2024
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heineken
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content creation
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gartner magic quadrant
Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.
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Zitcha & Venvee to revolutionise in-store media measurement
Wed, 15th May 2024
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martech
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broadsign
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adtech
Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.
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Piwik PRO expands analytics offer to support SMEs' data needs
Wed, 15th May 2024
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it training
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data analytics
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martech
Piwik PRO broadens its privacy-compliant analytics suite, making it accessible for SMEs with new pricing and enhanced features to unlock value from their data.
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Optimizely hailed as leader in Forrester Wave for B2B commerce
Tue, 14th May 2024
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martech
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commerce systems
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omnichannel
Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.