Latest news - Page 15

Gartner's research reveals that almost a third of organisations struggle with customer journey mapping, prompting Pega to unveil its GenAI-powered blueprint.

New research reveals over half of UK Gen Z workers consider artificial intelligence essential in their roles, with 92% actively using AI in daily tasks.

Salesforce and Google have expanded their partnership to enhance AI capabilities, integrating Gemini models with Agentforce for improved customer interactions.

Zendesk has unveiled plans to acquire Local Measure, an Australian provider of voice solutions, enhancing its AI-powered services by 2025.

AI is revolutionising risk management in private equity, enabling firms to navigate data privacy challenges and enhance decision-making strategies effectively.

A survey by The Access Group reveals 74% of tech professionals use artificial intelligence, saving nearly three hours a week and enhancing workplace productivity.

Cognitive diversity has emerged as a pivotal factor in transforming businesses from Underdogs to Unicorns, enabling teams to solve complex problems effectively.

As AI predicts a staggering USD $1.3 trillion market by 2030, synthetic data emerges as a crucial solution for training models and enhancing video analytics.

Kore.ai has unveiled AI for Process, a no-code platform designed to revolutionise enterprise workflow automation and optimise decision-making.

As hackers exploit vulnerabilities in Gen AI prompt fields, organisations face mounting security challenges and must adopt innovative measures to safeguard their systems.

Medallia has appointed Fabrice Martin as Chief Product Officer, bringing over 30 years of experience to enhance its customer experience solutions.

The 2025 VivaTech Confidence Barometer shows high optimism among American and UK business leaders regarding technology, with 87% confident in its potential.

The VivaTech Confidence Barometer shows 85% of tech firms prioritising AI investment, with US executives most optimistic about national competitiveness.

Mid-market supply chains are urged to modernise their outdated IT systems, as 97% of professionals acknowledge legacy technology hampers agility and efficiency.

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

Mellissah Smith, Founder of Robotic Marketer, champions gender equality in workplaces, urging both men and women to actively support female career growth.

A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.

Swedish eCommerce agency ROIROI is set to enter the UK market, offering brands innovative strategies and expertise amid the evolving digital landscape.

Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.