Latest news - Page 23

Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

A survey by Workhuman reveals that 61% of UK employees are more productive remotely, yet nearly two-thirds suffer from productivity anxiety.

Alchemer has launched Alchemer Pulse, an AI-powered tool for rapid analysis of customer feedback, transforming unstructured data into clear, actionable insights.

New research reveals mixed trust levels among business leaders toward AI tech from Apple and OpenAI, with privacy concerns affecting Apple's standing.

Crew Clothing expands its partnership with Cegid to introduce a Newsfeed feature, enhancing communication across its 105 stores and streamlining operations.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

At WWDC, Apple unveiled Apple Intelligence, enhancing Siri with deeper AI integration for personalised user interaction.

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.

AI-powered ecommerce search platform Constructor raises USD $25 million in Series B, nearly tripling its valuation to USD $550 million. Sapphire Ventures leads the round.

Brightcove partners with FrightPix to launch a free ad-supported streaming service focused on horror, thriller, and true crime content in the US.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.

Splunk has announced the use of advanced data management tools to boost unified enterprise visibility and aid IT operations.

Facing a potential TikTok ban, UK businesses and content creators brace for change. Meta may fill the void, but new tech offers fresh opportunities.

Coveo’s 2024 Relevance Report reveals 49% of U.K. shoppers face customer experience issues, with higher dissatisfaction among Gen Z and Millennials at 71%.

Despite challenges, global tech leaders are prioritising AI to drive growth, with 81% expecting moderate to high growth and 42% prioritising AI investments.

At PegaWorld iNspire, Pegasystems launched major upgrades to its Pega GenAI Blueprint, promising faster, smarter app designs driven by generative AI.