Latest news - Page 36

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.

Identity Digital has teamed up with LinkedIn Premium to provide users with tools to enhance their online identities, including a website and custom domain.

NICE's CXone MPower platform saw an 80% rise in automated customer interactions over Black Friday and Cyber Monday, reflecting a growing reliance on automation.

DataStax and Wikimedia Deutschland are collaborating on an AI initiative to enhance open data accessibility, processing over 10 million entries in just three days.

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

Senetas has appointed Andrea Van Unen-Smith as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to the role.

Teradata has announced a partnership with AWS to accelerate the deployment of Generative AI use cases, integrating VantageCloud with Amazon Bedrock.

Rubrik has unveiled Annapurna, a new API service aimed at helping organisations build secure generative AI applications on Amazon Bedrock.

ScotlandIS has launched its annual Technology Industry survey, seeking insights from the tech sector to inform its 2025 report amidst ongoing challenges.

Logicalis UK&I has appointed Anamaria Gibbons as Marketing and Communications Director to strengthen its brand across the UK and Ireland.

Datadog is ramping up investments in its AWS monitoring product line, enhancing AI/ML application integration and support for serverless and container environments.

Turtl has launched a suite of AI-driven features in London to enhance content creation, aiming to improve engagement and streamline production.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

SALESmanago has acquired Leadoo to enhance its Customer Engagement Platform, aiming to solidify its presence in Europe's marketing technology sector.

UK employees lead Europe in workplace AI adoption, with 25% using AI daily and trust in the tools steadily rising.

Sinch predicts that 2024's Black Friday and Cyber Monday will see a surge in personalised and secure communication strategies to enhance shopper engagement.

Industry leaders predict that AI integration and sustainability regulations will shape the UK's tech landscape in 2025, dominating business strategies.