Latest news - Page 37

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.

Canva has unveiled innovative products, including the AI-powered Dream Lab tool, as it reaches 200 million users and $2.5 billion in annual revenue.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

GoCardless has teamed up with US fintech Pipe to launch embedded finance solutions for SMEs in the UK, streamlining access to capital for small businesses.

PushON, a Manchester-based eCommerce consultancy, has appointed three senior hires to bolster its digital marketing team amid rising demand for services.

A Salesforce survey reveals that while 84% of CIOs view AI as vital as the internet, only 11% have fully implemented it amidst significant hurdles.

Lucid Software research highlights that 46% of UK businesses waste hours on decision-making due to poor communication and project management challenges.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

Ecommpay has claimed two honours at the Compliance Register Platinum Awards 2024, recognising its excellence in marketing and compliance efforts.

Sitecore has announced it has surpassed USD $500 million in annual recurring revenue for fiscal year 2024, driven by strong demand for its digital experience platform.

Everstage has successfully raised USD $30 million in Series B funding, led by Eight Roads Ventures, to enhance its innovative sales commission management platform.

Adam Bates, former CMO of Cardano, joins MultiversX to enhance global marketing and boost awareness of its blockchain capabilities.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

Independent online electronics retailers face challenges as a report reveals shipping costs could rise 25% during Black Friday, impacting profit margins.