Latest news - Page 38

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.

By 2026, due to the increase in AI-driven deepfake attacks, 30% of businesses will question the authenticity of identity verification, says analyst firm, Gartner.

AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.

AI is transitioning from novelty to business essential with generative AI tools bringing value to marketing and beyond, driving fact-based decisions, and addressing ethics and privacy concerns.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.

Research by AI specialist RingCentral finds 18% of Brits would rather have a household pest problem than engage with corporate customer service, with poor experiences deterring 65% from repeat business.

In light of soaring expectations for digital experiences, brands need to significantly improve their applications to win over the discerning and demanding 'Application Generation', warns a new study from Cisco.

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.

King's College London to infuse £45.5m into science-focused initiatives, establishing interdisciplinary research hubs and creating 64 academic roles in bid to spur innovation and drive UK economic growth.

Analysis of shopping data by Distil.ai exhibits a surge in UK consumer spending post-Christmas, displacing Black Friday as the most profitable sales period and signalling a shift in habits.

Zoku Travel and the LA Tourism and Convention Bureau join forces to redefine global travel, utilising Zoku's unique platform for content creators to monetise and distribute travel experiences.

AVEVA, a leading industrial software company, launches its first-ever global E3D Design Competition, challenging users to create innovative AI and machine learning solutions to address business challenges.

Almer, a leading provider of Augmented Reality headsets, teams up with digital workplace solutions firm TeamViewer to launch a subscription-based hardware and software bundle designed to digitise frontline workforces.

In the maelstrom of big data, AI is our lighthouse. It empowers us to see not just data but through data to, the heart of what makes our customers tick.