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As SHEIN mulls a potential IPO in London, its digital dominance and robust app engagement position the fast-fashion brand strongly amid criticism.

New research by HONOR reveals UK shoppers face technology challenges during Black Friday, with 1 in 3 experiencing device freezes while bargain hunting.

Euromonitor International's latest report reveals five key consumer trends for 2025, highlighting shifts in spending and sustainability amid evolving habits.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

Live Group has unveiled Envoku, an AI-driven platform aimed at revolutionising audience engagement and personalisation for businesses and event organisers.

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

Microsoft, Accenture, and Avanade are joining forces to revolutionise industries by implementing generative AI and Copilot technologies across various sectors.

Brightcove has launched its Marketing Studio for Sales, enabling global teams to create personalised video content seamlessly and efficiently.

OneAdvanced has appointed Xavier Langlois as General Counsel and Jon Harrison as Chief Services Officer as part of its growth strategy.

A new report reveals that poor data quality and lack of infrastructure are hindering AI projects for one in three companies, highlighting urgent need for core modernisation.

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.

Graham Glass, CEO of CYPHER Learning, predicts 2025 will see a major shift towards autonomous AI agents, while addressing workers' concerns over job security.

Dentsu has unveiled Smarter Media, an AI-driven solution aimed at enhancing personalised buying experiences while boosting retail media monetisation.

Ministers in the UK are considering banning under-16s from social media as discussions grow on enhancing online safety for children.

Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.

Support for say on pay proposals has surged to 91.5% among S&P 500 and Russell 3000 firms amid record high CEO pay, reaching USD $15.9 million.

A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.