Latest news - Page 4
Marketing budgets rise in 2024, AI drives strategic growth
Last week
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fintech
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iot
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digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
Microsoft, Accenture & Avanade team up for AI transformation
Last week
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digital transformation
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genai
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ai
Microsoft, Accenture, and Avanade are joining forces to revolutionise industries by implementing generative AI and Copilot technologies across various sectors.
Brightcove launches global personalised video platform
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cx
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martech
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digital entertainment
Brightcove has launched its Marketing Studio for Sales, enabling global teams to create personalised video content seamlessly and efficiently.
OneAdvanced appoints new leaders to drive strategy forward
Last week
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saas
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edutech
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data protection
OneAdvanced has appointed Xavier Langlois as General Counsel and Jon Harrison as Chief Services Officer as part of its growth strategy.
Poor data quality hinders AI success for many firms
Last week
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digital transformation
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genai
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ai
A new report reveals that poor data quality and lack of infrastructure are hindering AI projects for one in three companies, highlighting urgent need for core modernisation.
Reltio & ZoomInfo integrate to boost sales insights
Last week
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Restive forecasts 2025 retail trends: convenience reigns
Last week
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surveillance
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cx
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martech
Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.
AI agents to redefine corporate roles by 2025, says Glass
Last week
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e-learning
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genai
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ai
Graham Glass, CEO of CYPHER Learning, predicts 2025 will see a major shift towards autonomous AI agents, while addressing workers' concerns over job security.
Dentsu & Salesforce unveil AI-driven Smarter Media tool
Last week
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cx
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martech
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cdp
Dentsu has unveiled Smarter Media, an AI-driven solution aimed at enhancing personalised buying experiences while boosting retail media monetisation.
UK considers ban on under-16s using social media
Last week
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social media
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digital age
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legislation
Ministers in the UK are considering banning under-16s from social media as discussions grow on enhancing online safety for children.
Brightcove unveils Marketing Insights to boost video ROI
Last week
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
Investor support for CEO pay reflects rise in engagement
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transparency
Support for say on pay proposals has surged to 91.5% among S&P 500 and Russell 3000 firms amid record high CEO pay, reaching USD $15.9 million.
AI drives Black Friday strategies for UK marketers & shoppers
This month
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cx
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martech
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personalisation
A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.
Kantar report reveals key marketing trends for 2025
This month
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cleantech
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digital marketing
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advertising
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Accept Cards launches SME-focused cash deposit solution
This month
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fintech
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cost
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smart
Accept Cards has launched Accept Cash, an innovative solution for SMEs enabling same-day cash deposits amid rising bank branch closures in the UK.
Major brands choose Nasuni to tackle holiday demand
This month
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digital transformation
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supply chain & logistics
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cybersecurity
Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.
IDnow unveils QTSP partnership with IDnow Trust Services AB
This month
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digital economy
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service provider
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trust
IDnow has partnered with IDnow Trust Services AB, a newly certified Qualified Trust Service Provider, to enhance digital signature solutions across the EU.
Miros raises EUR€6 million to enhance visual search tech
This month
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data analytics
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cx
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martech
Miros has raised EUR €6 million in a pre-Series A funding round to enhance its visual AI technology, aiming to revolutionise online shopping.
Business Systems & Teneo.ai unveil AI voice automation
This month
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uc
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digital transformation
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cx
Business Systems has teamed up with Teneo.ai to revolutionise the contact centre landscape with an AI-driven voice automation solution boasting over 95% accuracy.
Thesys secures $4m to advance generative UI designs
This month
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digital transformation
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cx
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martech
Thesys has secured USD $4 million in funding led by Together Fund to revolutionise AI-driven interfaces with its innovative 'Generative UI' platform.