CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 4

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Amplitude appoints Wade Chambers as Chief Engineering Officer
This month
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martech
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cdp
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yahoo
Amplitude names Wade Chambers as its first Chief Engineering Officer, aiming to boost product innovation and expand current offerings in digital analytics.
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Distology appoints Sarah Geary as new Chief Commercial Officer
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cybersecurity
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cmo
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multichannel marketing
Sarah Geary steps into Chief Commercial Officer role at Distology, part of broader restructuring efforts, after success as Chief Marketing Officer.
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ShopFully, MEDIA Central, Flipp join forces in global merger
This month
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martech
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shopping
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m&a
ShopFully, MEDIA Central, and Flipp merge to form the largest global 'drive-to-store' marketing firm, serving 400 million shoppers across 27 markets.
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MultiversX supports Helios Collabathon to unify blockchain ID
This month
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blockchain
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iam
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collaboration
MultiversX backs the Helios Collabathon, resulting in 'Helios Connect', a cross-chain identity management dApp. Developed over 384 hours, it's now an MVP.
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Lumen & Qualtrics revamp customer experience, boost NPS by 17 pts
This month
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cx
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martech
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hcm
Lumen partners with Qualtrics to boost customer and employee experiences using real-time insights and AI, reporting a 17-point surge in their Net Promoter Score.
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UK business AI spending surges 177%, ChatGPT up 835%
This month
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martech
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ai
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productivity
UK companies have boosted AI spending by 177%, with specific tools like ChatGPT seeing an 835% rise, according to Soldo's latest Spend Index.
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UK developers favour JavaScript, eager to learn Python in 2024
This month
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software development
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developers
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java
Stack Overflow's 2024 Developer Survey reveals JavaScript as the top language among UK developers, with Python leading future aspirations.
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Vistage CEO survey shows UK SME leaders facing economic doubt
This month
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ai
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productivity
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sales
Vistage’s Q3 2024 CEO Confidence Index reveals a drop from 111.6 to 107.1, highlighting economic uncertainty for UK and Ireland SMEs amidst the looming Autumn Budget.
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UK firms boost AI spending 177%, ChatGPT leads with 835% rise
This month
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ai
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productivity
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spending
UK businesses ramp up AI investment by 177% year-on-year, leveraging tools like ChatGPT and Fireflies.ai, but finance teams lag in adoption, reports Soldo.
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Security concerns slow AI adoption in customer service industry
Last month
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data protection
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data privacy
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ai
Security concerns are stalling AI adoption in customer service despite high consumer demand, with 85% of brands holding back due to fears of 'Shadow AI.'.
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UK consumers demand tougher regulations on faulty software
Last month
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fintech
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ai security
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cybersecurity
Two-thirds of UK consumers see faulty software updates as unacceptable as contaminated food, following major CrowdStrike outages.
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Podeo secures USD $5.4m to redefine global podcasting
Last month
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data analytics
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advertising
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big data
Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.
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Why affiliate programmes aren’t just for big businesses
Last month
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martech
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partner programmes
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marketing strategy
Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.
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Half of UK consumers find retail marketing irrelevant
Last month
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martech
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personalisation
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cdp
Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.
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How AI portrays generations: beer is the common link
Last month
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ai
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millennials
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gen z
New research by AIport and Turing Post reveals how AI models depict generational groups, uncovering stereotypes and surprising elements in over 1200 images.
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UK tech firms predict brighter outlook by 2025 despite hurdles
Last month
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data analytics
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digital transformation
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genai
A TechMarketView report shows that 60% of UK tech firms expect business conditions to improve by 2025, despite current challenges.
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Slow AI progress in UK public sector due to budget & skills
Last month
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data privacy
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ai
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skills gap
A SAS report reveals just one in five UK government officials are making strides in AI, hindered by budget constraints, tech gaps, and outdated systems.
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Kore.ai appoints Gaurav Mathur as Chief Executive for EMEA
Last month
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partner programmes
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genai
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ai
Kore.ai has appointed Gaurav Mathur as Chief Executive for the EMEA region, aiming to enhance AI-driven business transformations and strategic growth based in London.
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AI and the phasing out of time-based pricing for marketing agencies
Last month
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martech
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ai
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cpqs
Artificial intelligence is pushing marketing agencies to abandon time-based pricing, urging a shift to deliverable-based models to preserve margins and boost client value.
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LearnUpon achieves HubSpot App Partner certified integration
Last month
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edutech
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crm
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it training
LearnUpon achieves certified integration as a HubSpot App Partner, becoming one of the first LMS platforms to join the prestigious program, enhancing customer training automation.