Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr has outlined plans for a European regional headquarters in London and signed a strategic partnership with Lotier Consulting as it expands into Latin America.

Hoppr develops addressable TV and targeted advertising products for broadcasters, telecom operators, and streaming platforms. London will serve as its base for European growth, while Lotier will act as its local commercial partner across Brazil, Mexico, and Spanish-speaking South America.

Hoppr is entering a Latin American market where broadcasters and pay-TV platforms are increasing spending on advertising technology and measurement. Operators are also preparing for shifts in viewing and advertising demand around major sports coverage, including the 2026 World Cup.

Lotier works with international media and telecom technology suppliers across Latin America. It has offices in Brazil, Argentina, Chile, and Mexico, and says it has generated more than USD $1.5 billion in new business for clients over the past ten years.

Latin America

The partnership gives Hoppr a route into a region where traditional broadcast groups sit alongside large telecom operators and a growing number of streaming services. Many are looking for stronger tools for ad delivery and targeting across connected TV, mobile, and web environments.

The agreement covers Brazil, Mexico, and Northern Latin America, as well as Spanish-speaking South America. Lotier will support market entry and customer development, focusing on broadcasters and telecom operators that sell television and broadband services.

In Brazil, smaller and mid-sized TV and broadband operators represent more than 20 million subscribers, according to Hoppr. The company also pointed to major national broadcasters and telecom groups that are increasing investment in digital monetisation, server-side ad insertion, and audience intelligence.

Server-side ad insertion places adverts into video streams at the point of delivery, rather than on a user's device. It is often used in connected TV environments where publishers want more consistent ad playback and better control of ad delivery.

Hoppr linked its timing in the region to changes in broadcast and streaming strategies ahead of high-profile sports events. It said the run-up to the 2026 World Cup is prompting broadcasters and operators to re-examine advertising models and measurement approaches at scale.

"Sport has always been one of advertising's most powerful environments because it delivers attention at national scale. As Latin America prepares for the 2026 World Cup and the next phase of digital broadcast evolution, broadcasters and operators have an opportunity to modernise how they monetise those defining moments. With Lotier's deep regional expertise and relationships, we can move quickly to help operators unlock new revenue and give brands clearer, measurable campaign results," said George Gelavis, Executive Chair, Hoppr.

Demand for more accountable television advertising is rising globally as brands compare broadcast buying with digital channels that offer granular reporting. Broadcasters and pay-TV operators have responded with addressable formats that tailor adverts at a household level, along with data products designed to improve audience insight.

"Hoppr is entering Latin America at the right time, and we're ready to help make it happen. We're already seeing strong demand in the region for more effective and measurable TV advertising. Hoppr brings a differentiated platform that aligns closely with what broadcasters and operators are looking for, and we are proud to support its expansion across the region," said Anwar Nassar, CEO, Lotier Consulting.

London hub

The London headquarters plan sits alongside Hoppr's push into European markets. It plans to expand its European team throughout the year as it builds customer and partner relationships across the region.

Hoppr has already entered Italy through a partnership with Communication Video Engineering (CVE). That deal gave it access to an addressable TV audience of about 26 million households in the market.

Hoppr describes its product as a connected TV platform that uses an overlay approach for advertising on television screens. It combines behavioural research with inventory designed for premium placements, and aims to provide more predictable viewing outcomes for advertisers.

Hoppr says it has a global team operating across North America, Europe, and the Asia-Pacific region, and has more than 30 million screens under contract worldwide.

"Hoppr is built to monetise every viewer moment. With over 30 million screens already under contract globally, establishing our European base in London is a clear statement of intent. London gives us the right platform to scale across Europe and build lasting partnerships in one of the world's most important advertising markets," said Gelavis.