Klaviyo boosts EMEA growth, names Europe-based Co-CEO

Klaviyo has reported stronger growth across EMEA and appointed a Europe-based Co-CEO as it expands its international business and develops new AI tools for retail marketing and customer service.

The company said it recorded 48% year-on-year revenue growth in EMEA in the third quarter. It also said the result marked its sixth consecutive quarter of strong EMEA performance.

Klaviyo said international revenue from EMEA and APAC now represents more than 35% of its total business. The company framed the change as a sign of progress in markets outside its home region.

Leadership Change

Klaviyo has appointed Chano Fernández as Co-CEO, based in Europe. He will work alongside Co-Founder and Co-CEO Andrew Bialecki.

Klaviyo said Fernández will lead go-to-market, operations, and G&A functions. Klaviyo said Bialecki will focus on the company's AI direction and product work.

The company positioned the new leadership structure as part of a wider international push. It also linked the move to changes in how consumers shop online as AI tools gain traction.

AI Shopping Shift

Klaviyo cited research that it said showed a change in consumer behaviour in the UK. It said 80% of UK shoppers have already used AI tools for online shopping or product research.

The company described a shift towards "agentic commerce". It characterised this as shoppers using conversational interactions with AI assistants to discover, compare, and buy products rather than relying on browsing and clicking through websites.

Klaviyo sells a B2C CRM platform. The company said it works with more than 180,000 brands, including Paul Smith, Dermalogica, and Castore. It also listed UK customers including Loop Earplugs and Manucurist.

Klaviyo said it has developed products called Marketing Agent and Customer Agent. It said these sit inside the Klaviyo platform. It said Customer Agent answers customer questions around the clock using context from customer data. It said Marketing Agent autonomously plans and launches campaigns in minutes.

"It's exciting to see Klaviyo's positive trajectory in Europe continuing to grow from strength to strength," said Ben Jackson, MD EMEA at Klaviyo. "This year, the retail industry underwent a major shift towards AI, and in 2026 the focus will be on getting ahead of the agentic commerce wave. At Klaviyo, we are helping our customers navigate this transformation with confidence. By embracing AI, retailers can deliver seamless, personalised interactions at every touchpoint, while turning standout customer service into measurable growth."

Regional Footprint

Klaviyo said it has expanded its European presence with a 430-person EMEA team. It also said it has opened a new office in Dublin.

The company said it held its first major European user conference, K:LDN, with more than 800 customers and partners attending. It also cited participation at Shoptalk Europe and NRF, Paris.

Klaviyo said customer growth in EMEA increased by more than 20% year-on-year in 2025. It did not break out the customer count by country or provide a regional customer total.

Product And Channels

Klaviyo said it continued to expand the channels and tools available to brands operating internationally. It said it added eight new European languages to the platform.

The company said it expanded text messaging coverage to 22 countries. It also said it introduced WhatsApp as a channel for customers across Europe.

Klaviyo said it continues to increase its presence in sectors including hospitality and restaurants. It said these industries often involve more complex customer journeys than straightforward online retail.

Customers And Partners

Loop Earplugs described its use of Klaviyo as part of its CRM and loyalty work.

"At Loop Earplugs, our goal is to build strong relationships with customers who keep coming back. With Klaviyo, we deliver personalised omnichannel experiences to ensure every interaction feels meaningful," said Brina Skof, CRM & Loyalty Lead at Loop Earplugs. "By better understanding our customers' needs and behaviour, we can personalise every touchpoint to build trust, strengthen relationships, and drive authentic engagement with customers."

Klaviyo also described expansion of its partner network in EMEA. It referenced new collaborations including Shopware. It linked these relationships to data unification and marketing automation across channels.

"We're at a tipping point in commerce. Consumers now expect instant, relevant experiences, and AI is raising the bar even further and brands need to have the tools in place to translate customer insight into action," said Andrew Bialecki, co-founder and co-CEO of Klaviyo. "Klaviyo is uniquely positioned to help them do that. The momentum we're seeing across EMEA shows how many businesses are ready to embrace this shift and build stronger customer relationships with the help of AI."