Philips Signage 6060 debuts with BrightSignOS built in

PPDS and BrightSign have launched the Philips Signage 6060 display with BrightSign software built in. It is the first product in PPDS' digital signage range to use BrightSignOS.

Available in 43-inch, 55-inch and 65-inch versions, the display is aimed at retail, corporate offices, public venues, food and beverage, and transport. It was developed in response to demand for Philips Professional Displays combined with BrightSign's software and wider ecosystem.

The launch creates a new product category for PPDS, the global provider of Philips Professional Displays. Until now, the company has relied on Android in this part of its portfolio. The new model instead integrates BrightSign's operating system and system-on-chip hardware directly into the screen.

Inside the Philips Signage 6060 is BrightSign's XS156 player system-on-chip. This removes the need for a separate external media player, which can reduce power use and simplify installation by cutting cabling and attached hardware.

The screen has a 500-nit UHD 4K panel and a chassis less than 40mm deep. The slimmer design is intended for tighter wall-mounted installations and shelf-based use where space is limited.

Software access

Using BrightSignOS gives customers access to BrightSign software services and compatible content management systems. That includes BrightSign Control, the company's remote monitoring and management service for setting up and overseeing fleets of displays.

BrightSign Control can also help operators manage energy use by dimming screens or switching them off outside trading hours. PPDS said this could lower running costs and extend product life.

The companies are also positioning the screen for artificial intelligence workloads. According to PPDS, the XS156 includes a neural processing unit that can run AI applications on the display itself rather than on separate external computing hardware.

This is intended to support on-device processing without interfering with work handled by the central processing unit and graphics processing unit. PPDS has used similar language around AI support in its Philips Signage 5000 and 2000 series displays.

Jack Boyczuk, Director of PD Sales at PPDS in North America, described the move as a response to customer requests. "The market has spoken and we have responded. With BrightSign Built-In, we have extended our reach beyond Android and opened our solutions to an even wider audience. Together, we can provide the visual needs, capabilities, and security required for today and tomorrow, allowing them to run their business successfully, safely, and sustainably - whatever market they are in," Boyczuk said.

Portfolio shift

The product broadens PPDS' digital signage strategy by adding another software platform alongside its existing Android-based products. For BrightSign, the agreement puts its operating system and embedded player technology directly inside Philips-branded commercial displays rather than in separate media players connected to a screen.

Integrated products like this have become more common in digital signage as buyers seek fewer external components, simpler deployment and centralised management across multiple sites. The arrangement also gives PPDS customers access to BrightSign's established network of software partners and supported content management platforms.

The Philips Signage 6060 will be sold first in North America and EMEA, with additional regional rollout to follow. Bruce Wyrwitzke, Senior Director for North America at PPDS, said: "The new Philips Signage 6060 is a further demonstration of our commitment to support our partners and customers at every turn and for every need, no matter how complex or unique they might be. We're delighted to have partnered with BrightSign to deliver this incredible new addition to our Philips Signage range."