CMOtech UK - Technology news for CMOs & marketing decision-makers

Amperity stories - Page 3

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Let’s dive in! Amperity’s CTO on Gen AI as catalyst for digital transformation

Thu, 2nd May 2024
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Amperity's CTO, Derek Slager, advocates for Gen AI as a game changer for digital transformation and urges companies to fully embrace this technology or risk lagging behind.
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Unleash the potential of AI and elevate customer-centric marketing

Tue, 23rd Apr 2024
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Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Unpacking AI-powered marketing with good versus poor quality data

Tue, 2nd Apr 2024
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Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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IWD 2024: Celebrating Innovation on International Women's Day

Fri, 8th Mar 2024
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Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
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Amperity unveils AI capabilities Explore & Assist to enhance customer data

Thu, 7th Mar 2024
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Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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Accent Group chooses Amperity's CDP for omnichannel optimisation

Wed, 13th Dec 2023
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Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
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Amperity gains AWS Advertising & Marketing Technology Competency recognition

Mon, 11th Dec 2023
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AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
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Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles

Tue, 31st Oct 2023
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Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.
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Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou

Tue, 17th Oct 2023
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Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
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Adapting to latest privacy regulations: Experts weigh in

Fri, 13th Oct 2023
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These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
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Amperity named a leader in today's modern marketing stack

Tue, 3rd Oct 2023
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Amperity has been recognised as a Customer Data Activation Leader in Snowflake’s Modern Marketing Data Stack Report.
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Virgin Atlantic chooses Amperity for AI transformation

Mon, 11th Sep 2023
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Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
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Shiseido partners with Amperity to accelerate first-party data strategy

Fri, 4th Aug 2023
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The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
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Amperity Named 2023 Databricks Built on Partner of the Year

Tue, 11th Jul 2023
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Amperity, the enterprise customer data platform, has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company.
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Navigating the new generation of targeting, privacy and paid media

Fri, 23rd Jun 2023
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Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
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Forever 21 selects Amperity for its first-party data strategy

Thu, 8th Jun 2023
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With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
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Amperity’s AI solution solves third-party data dilemma

Tue, 23rd May 2023
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Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.
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Arktic Fox and Amperity reveal main concerns for marketers

Wed, 3rd May 2023
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Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
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Toyota dealer group Servco leverages Amperity’s CDP solution

Fri, 21st Apr 2023
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Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.
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Amperity is helping Authentic get more from its data

Fri, 14th Apr 2023
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Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.