CMOtech UK - Technology news for CMOs & marketing decision-makers

Personalisation stories

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Searchspring partnership boosts personalised eCommerce
Yesterday
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cx
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data platform
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personalisation
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
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Is precise personalisation killing creativity?
3 days ago
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big data
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martech
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bi
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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Korean Air partners with Accelya for strategic retail modernisation
4 days ago
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big data
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cloud services
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public cloud
Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.
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Medallia unveils AI product innovations at Experience '24 conference
This month
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bi
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big data
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cloud services
Medallia unveils AI-powered innovations and Agile Research tool at Experience '24 conference, marking a shift towards real-time customer experience personalisation.
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Utilising AI voice technology to exceed Australian customer demands
This month
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bi
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Australian businesses employ AI voice technology to surpass customer expectations, transforming calls into actionable insights and personalising services.
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Merkle's report underscores the power of personalisation in APAC
This month
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big data
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cx
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bi
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
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Online privacy changes may hike Australian eCommerce prices
This month
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bi
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big data
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cdp
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
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Embracing new tools in CX to revolutionise the digital customer journey
This month
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big data
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contact centre
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bi
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders
This month
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big data
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bi
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cx
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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Data protection bill revision could revive SMBs' comms strategies
This month
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big data
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bi
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gdpr
Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
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Email's impact in marketing mix lessens, diversified outreach vital
Last month
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bi
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big data
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cdp
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Data-driven video: A new frontier for ads in APAC
Last month
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bi
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big data
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data analytics
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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The ABCs of top 2024 trends For digital experience success
Last month
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bi
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martech
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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Loyalty, technology and personalisation - what’s new?
Last month
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bi
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big data
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ml
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Major shifts predicted in Australia's eCommerce landscape for 2024
Last month
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big data
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bi
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data analytics
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
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Neos Networks enhances LIVEQUOTE with user-friendly features
Last month
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bi
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big data
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cdp
Neos Networks bolsters its LIVEQUOTE digital platform with 15 new features, aiming to streamline connectivity solutions.
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Linktree hires tech veterans to boost AI & personalisation features
Last month
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bi
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big data
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digital music
Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
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AI & hybrid work: Predicting 2024's technology trends
Last month
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big data
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cdp
AI advancements to shape 2024's tech trends include virtual communications improvements, robust cybersecurity needs, and hybrid working challenges.
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ChatGPT introduces GPT Store for customised AI resources
Last month
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bi
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big data
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edutech
Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.
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AI amongst key trends shaping eCommerce and retail in 2024
Last month
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big data
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ml
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bi
AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.
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Tiny Happy HR leverages data analytics to enrich work experience
Last month
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big data
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bi
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data analytics
Tiny Happy HR utilises sophisticated data analytics to advance the future of work, fostering an optimised, inclusive, and fulfilling workplace environment.
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Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Last month
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big data
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bi
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cx
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
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B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Thu, 28th Dec 2023
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bi
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data analytics
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
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Marketers optimistic despite AI-driven content challenges
Thu, 21st Dec 2023
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big data
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bi
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UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.