Searchspring partnership boosts personalised eCommerce
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
Is precise personalisation killing creativity?
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
Korean Air partners with Accelya for strategic retail modernisation
Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.
Medallia unveils AI product innovations at Experience '24 conference
Medallia unveils AI-powered innovations and Agile Research tool at Experience '24 conference, marking a shift towards real-time customer experience personalisation.
Utilising AI voice technology to exceed Australian customer demands
Australian businesses employ AI voice technology to surpass customer expectations, transforming calls into actionable insights and personalising services.
Merkle's report underscores the power of personalisation in APAC
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
Online privacy changes may hike Australian eCommerce prices
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
Embracing new tools in CX to revolutionise the digital customer journey
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
Data protection bill revision could revive SMBs' comms strategies
Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
Email's impact in marketing mix lessens, diversified outreach vital
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Data-driven video: A new frontier for ads in APAC
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
The ABCs of top 2024 trends For digital experience success
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
Loyalty, technology and personalisation - what’s new?
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
Major shifts predicted in Australia's eCommerce landscape for 2024
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
Neos Networks enhances LIVEQUOTE with user-friendly features
Neos Networks bolsters its LIVEQUOTE digital platform with 15 new features, aiming to streamline connectivity solutions.
Linktree hires tech veterans to boost AI & personalisation features
Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
AI & hybrid work: Predicting 2024's technology trends
AI advancements to shape 2024's tech trends include virtual communications improvements, robust cybersecurity needs, and hybrid working challenges.
ChatGPT introduces GPT Store for customised AI resources
Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.
AI amongst key trends shaping eCommerce and retail in 2024
AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.
Tiny Happy HR leverages data analytics to enrich work experience
Tiny Happy HR utilises sophisticated data analytics to advance the future of work, fostering an optimised, inclusive, and fulfilling workplace environment.
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
Marketers optimistic despite AI-driven content challenges
UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.