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Edutainment stories

Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
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mdm
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martech
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smart home
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

Wed, 10th Dec 2025
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digital transformation
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martech
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genai
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.