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FIFA World Cup Stories

UK Stories

FIFA World Cup stories

UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week
Diamond warns retailers on World Cup fulfilment surge
Supply Chain

Diamond warns retailers on World Cup fulfilment surge

Smaller online sellers risk missing World Cup sales as UK parcel volumes are forecast to rise 15% to 25% before the tournament.

By Sean Mitchell • 4 min read • Last week
World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

FIFA World Cup stories

Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Last week
Grasp launches Loop to cut digital ad setup errors
Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Airbnb adds car hires, hotels & World Cup experiences
Artificial Intelligence

Airbnb adds car hires, hotels & World Cup experiences

Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.

By Mark Tarre • 4 min read • Last month
KnowBe4 warns of World Cup scam surge ahead of 2026
Data Protection

KnowBe4 warns of World Cup scam surge ahead of 2026

Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Last month
Granicus launches destinations cloud for tourism bodies
Customer Relationship Management

Granicus launches destinations cloud for tourism bodies

The new platform aims to help tourism bodies prove community impact and justify investment as pressure grows to balance visitors with residents.

By Sean Mitchell • 4 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026
One-third of FIFA World Cup partners lack email protection
Gaming

One-third of FIFA World Cup partners lack email protection

Fans face a higher risk of phishing as most FIFA World Cup 2026 partners still lack the strict email checks that block spoofed messages.

By Mark Tarre • 4 min read • Thu, 23rd Apr 2026
Google updates Media CDN for live streaming at scale
Network Infrastructure

Google updates Media CDN for live streaming at scale

Broadcasters can now cut latency and costs during major live events as Google expands regional capacity and adds new monitoring tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026

Stories from Other Regions

FIFA World Cup stories

Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Last month
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.

By Sean Mitchell • 3 min read • Last month
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Apr 2026
Ticombo warns fans on World Cup ticket fraud risks
Social Media

Ticombo warns fans on World Cup ticket fraud risks

Higher World Cup ticket demand is pushing up resale prices and exposing Canadian fans to fraud on unverified online channels.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 16th Apr 2026