Incubeta stories
Senior leaders in marketing are urged to embrace a fail-fast mentality, breaking down silos and proving marketing's impact on business, says a CFO expert.
Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Incubeta names Ash Rane as APAC Client Director for Data, bolstering its expertise post-Persuasion acquisition and Sam Shennan's promotion to Regional CEO.
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
