Kolsquare stories

Tesco tops the UK’s Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.

Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.