Market research stories
Britons are far more likely to reject changing grocery prices than embrace them, with fairness and clear pricing still driving loyalty.
Many UK IT leaders say open source could reduce reliance on a single AI vendor, even as most lack robust governance for autonomous tools.
AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
US audit firms are now scrutinising AI outputs more closely as adoption spreads and concerns over judgment and compliance persist.
Despite higher budgets, 73% of eCommerce leaders say their firms are not ready for wider AI use, survey data show.
More chips in connected and electric cars are set to lift demand for vehicle control systems to USD $15.1 billion by 2033.
Despite limited familiarity, 75% of investors surveyed by Nuway Capital and KPMG Ireland said they are optimistic about GPUs as an alternative asset class.
AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.
Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.
Cloud and AI demand is driving heavy investment in new facilities, with the global market forecast to more than triple by 2034.
The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.
AI use in investing is now mainstream, with 78.3% of 2,100 respondents across 19 countries saying they consult tools for insights.
Inflation is forcing smaller firms to trim tech spend, but security tools are still seen as worth the cost amid costly breach risks.
Irish executives are saving time with AI, but the country still ranks as the most wary of its impact among four European markets.
Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.
More than half of Americans used AI to manage money last year, as consumers increasingly expect financial apps to offer guidance, not just data.
More than half of small business leaders report higher productivity after adopting AI, with spending linked to savings of up to 10 hours a week.
More Japanese institutions now see crypto as a diversification tool, though volatility, fraud risks and regulatory gaps still curb wider adoption.
Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.