CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories

Anil jain

Exclusive: Google sees success with niche AI playbooks

Today
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manufacturing
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digital transformation
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cx
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
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Google Cloud unveils AI security tools & fraud defence

Today
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firewalls
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data protection
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hyperscale
Google Cloud expands AI security with new agents, Wiz integrations and fraud defences as it targets faster, more automated cyber attacks.
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UK firms see weak AI returns as skills lag adoption

Today
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digital transformation
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partner programmes
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erp
AI skills shortages are limiting business returns, with QA warning that training gaps are leaving many workers using the tools only for basic tasks.
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Forrester warns AI marketing spend lacks business impact

Yesterday
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Sarah carney

Kia Ora New Zealand: Microsoft AI Tour delivers a dose of He Tangata

Yesterday
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digital transformation
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casb
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ai
Microsoft steps up New Zealand AI push with 200,000 more people to be trained as chief technology officer Sarah Carney says the real challenge is winning trust.
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ShareGate survey says AI exposed data at 29% of firms

Yesterday
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data protection
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ecm
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martech
ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.
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UK firms face AI data exposure despite Copilot confidence

2 days ago
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data protection
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document management
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ecm
UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.
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Moloco launches app-focused connected TV ad product

3 days ago
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
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Moloco launches performance CTV ads for app marketers

Last week
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
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OpenSearch foundation launches long-term support programme

Last week
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data analytics
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digital transformation
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martech
OpenSearch set out its first enterprise support framework as new long-term releases promise 18-month cover, faster CVE fixes and certified vendors.
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Unit4's Scanmarket tops sourcing data quadrant again

Last week
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edutech
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digital transformation
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cx
Unit4's Scanmarket wins top spot in Info-Tech's Strategic Sourcing Data Quadrant for a second year as new customers boost source-to-contract momentum.
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Forrester maps AI shift from digital into physical use

Last week
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robots
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manufacturing
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digital transformation
Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.
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Kvantify hires Dr David Siebert to lead global business development

Last week
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quantum computing
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erp
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genomics
Kvantify names Dr David Siebert as global head of business development as it steps up commercial push for hybrid quantum-classical software.
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WatchGuard & HaloPSA integrate security tools for MSPs

Last week
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firewalls
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digital transformation
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network security
WatchGuard and HaloPSA deepen ties to let managed service providers handle security alerts, licensing and billing from one workflow.
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Sparq launches The Shop to test AI in live systems

Last week
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digital transformation
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partner programmes
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risk & compliance
Sparq opens The Shop to trial artificial intelligence in live-like settings, helping clients weigh risks and returns before investing.
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GreyOrange launches AI simulator for warehouse planning

Last week
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robots
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supply chain
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digital twins
GreyOrange's new GreyMatter Foundry simulator lets warehouse operators test automation, labour and layout scenarios before spending capital.
Customer science

Customer Science names first Chief Operating Officer

This month
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digital transformation
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cx
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martech
Customer Science appoints James Johnstone to its new Chief Operating Officer role as it accelerates UK and US expansion after rapid Australian growth.
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Workers bypass AI as trust gap widens, WalkMe warns

This month
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data protection
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digital transformation
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hcm
Workers increasingly sidestep approved AI systems, while WalkMe's latest report finds executives remain far more upbeat than staff over workplace technology.
Avepoint

Governance & compliance block MSP AI adoption, report says

This month
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data protection
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dr
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digital transformation
Governance and compliance are stalling MSP AI rollouts, with AvePoint and Omdia finding operational strain is widening the gap between investment and delivery.
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Twilio survey finds conversational AI adoption gap widens

This month
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uc
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data protection
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digital transformation
Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.