CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 2

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Pay-i raises $4.9m to measure real-time GenAI returns
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Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.
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Marketers predict traditional SEO obsolete by 2026, survey finds
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A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
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Finance pros boost productivity with AI but face ROI doubts
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Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.
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Forrester names AI, agentic systems & robotics top for 2025
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Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.
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Misalignment over AI adoption hampers UK mid-market growth
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New research reveals a UK mid-market misalignment between IT and Business leaders on AI investment, hindering growth and productivity prospects.
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Lack of employee skills threatens value of AI investments
Mon, 28th Apr 2025
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New research reveals that 92% of IT leaders warn lack of employee digital readiness risks undermining $644bn Generative AI investments worldwide.
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Lenovo unveils AI-optimised storage for faster enterprise ROI
Mon, 28th Apr 2025
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Lenovo unveils 21 AI-optimised data storage solutions, including a liquid-cooled HCI appliance promising 25% energy savings for enterprise AI needs.
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Lenovo unveils data storage refresh for enterprise AI
Thu, 24th Apr 2025
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Lenovo unveils its largest data storage refresh with 21 new models, boosting AI, virtualisation, and sustainability for enterprise data centres.
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Canadian firms achieve 43% ROI in generative AI adoption
Sat, 19th Apr 2025
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Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
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ANZ firms prioritise AI but face talent & data issues
Wed, 16th Apr 2025
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Australian and New Zealand organisations are surpassing global counterparts in generative AI investments, yet face rising staffing costs and data challenges.
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Riverbed expands AI observability platform with new features
Fri, 11th Apr 2025
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Riverbed has unveiled an expansion of its AI observability platform, introducing new tools that promise to optimise IT operations and improve data insights.
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Study finds Singapore businesses struggle with tech scaling
Tue, 8th Apr 2025
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Businesses in Singapore are heavily investing in emerging technologies like GenAI and 5G, yet face challenges in transitioning from pilot phases to full implementation.
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CData launches integration accelerator for Microsoft Fabric
Fri, 4th Apr 2025
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CData Software has launched a Microsoft Fabric Integration Accelerator, enhancing connectivity to over 270 data sources, aimed at resolving integration challenges.
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LinkedIn upgrades Campaign Manager with new marketing tools
Fri, 28th Mar 2025
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LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
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AI challenges BFSI data infrastructure security & quality
Thu, 27th Mar 2025
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The rapid rise of artificial intelligence is straining data infrastructures in the banking sector, revealing critical challenges in security and data quality.
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UK Government to cut jobs, save GBP £2bn with AI use
Wed, 26th Mar 2025
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The UK Government's plan to cut civil service jobs and utilise AI aims to save over GBP £2 billion a year, sparking industry discussions on efficiency.
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Lenovo unveils AI solution with NVIDIA to boost efficiency
Tue, 25th Mar 2025
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Lenovo has launched the Hybrid AI Advantage with NVIDIA, aiming to enhance enterprise productivity and streamline AI integration across various business operations.
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Exclusive: AI adoption accelerates as Lenovo unveils new insights for CIOs
Mon, 24th Mar 2025
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digital transformation
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Lenovo's latest CIO Playbook highlights a shift in AI adoption towards practical investments, with spending in Asia Pacific expected to soar by 3.6 times.
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Seattle AI startup Gradial secures USD $13m funding boost
Fri, 21st Mar 2025
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Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.
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NICE named leader in IDC's 2024 conversational AI report
Thu, 20th Mar 2025
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NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.